DP

Dirk Ploss

Senior Early Innovation Manager at Beiersdorf

Hamburg, Hamburg

Overview

Work Experience

  • Senior Early Innovation Manager

    2022 - Current

    Combining four of my biggest passions - innovation, curiosity, communication and the future - in one role in the newly formed Early Innovation team. Part of the great R&D organization of Beiersdorf, the inventor of modern skincare.

  • Senior Innovation Manager

    2020 - 2022

    What's better than having great ideas? Enabling them! My passion and now even my profession is to enable great minds, great ideas and great innovations in an even greater company! IKIGAI ftw!

  • Digital Technologies Scouting And Advisory

    2018 - 2020

    Constantly looking for new and exciting technologies as well as start-ups to work with.

  • Global eCommerce Manager Multichannel

    2016 - 2018

    Working with international and global retail chains to build and enhance Beiersdorf's eCommerce business in a multichannel context.

  • Owner

    2004

    Teaching and Lecturing on Online Marketing, E-Commerce and Loyalty-Topics.

  • Member of Venture Lead Team

    2020 - 2023

    More Information About our Corporate Venture Capital activities: https://oscarandpaul.de

  • Chapter Director

    2021 - 2022

    Startup Grind is the world's largest startup community, Our mission is to give startups everywhere the education and opportunities they need to build, grow, and scale their companies. We host monthly events featuring the brightest minds of the Hamburg startup ecosystem, including successful local founders, innovators, educators, supporters and investors who share their best advice, personal stories and lessons learned on the road to building great companies. At Startup Grind, we believe everyone is equal and has a story to share. In fact, this is something we encourage, because we believe that open conversations are the key to unlocking the strength of diverse teams. We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself. And we do believe that with the help and support of others, startups from Hamburg can really make an impact.

  • Beirat

    2020 - 2021

  • CMO on Demand

    2014 - 2016

    1. CMO as a Service - For Startups only 2. CMO on Demand - Marketing Solutions and Troubleshooting 3. CMO Trainings - Develop your Marketing Skills 4. CMO Keynotes - Get a Top Marketing Speaker

  • Chief Marketing Officer (CMO)

    2013 - 2014

    Marketing Strategy, SEO, SEA, Affiliate Marketing, Display Advertising, Print, TV, Out of Home, Social Media Marketing, PR

  • Division Manager Brand Management and Marketing Communications

    2011 - 2012

    Strategic and operational responsibility for International Brand Management including Corporate Design, Performance Marketing, Online Marketing, Onsite Marketing, Advertising (TV, Radio, Print, OoH) and Dialogue Marketing. Leading 4 departments with a total of 64 employees.

  • Senior Manager Online Marketing

    2011 - 2011

    Responsible for online marketing activities for otto.de - e.g. eCRM, E-Mail Marketing, Onsite Marketing and Online Service Management.

  • Team Leader E-Mail-Marketing

    2009 - 2010

    Responsible for strategic and operational email marketing.

  • Senior Project Manager (Freelance)

    2008 - 2009

    Setting up Personalisation Strategy; responsible for severals projects

  • Partner

    2007 - 2011

    Responsible Partner for Strategy, E-Commerce and Loyalty Consulting.

  • General Manager (CEO)

    2002 - 2004

    Building a marketing consulting company for the KarstadtQuelle Corporation, specialised in the field of coupon advertising.

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