Edson Mackeenzy

Membro do conselho

2023 - Current

Meu papel central é apoiar a gestão na elaboração de estratégias de expansão e novos negócios. Desenvolvendo abordagens ágeis que colaborem nas constantes mudanças nas tendências de aprendizado, tecnologias e desafios do grupo. Busco identificar novos mercados para garantir o crescimento sustentável da empresa, apoiando o desenvolvimento de estratégias criativas e estabelecendo parcerias estratégicas para ampliar a presença de marca.

Investment Director

2023

Responsible for identifying new investment opportunities, managing the investment portfolio, establishing strategic partnerships, leading the team, making strategic decisions, establishing policies and procedures, and representing the company to the public and other stakeholders. Monitor the market and identify investment and acquisition opportunities that align with the company's strategy. Manage subsidiaries to operate efficiently and in compliance with holding policies and objectives, providing expertise to support growth and achieve their goals. Support the decision-making process by taking corrective measures, if necessary, to ensure they are meeting established goals. Manage communication with investors and stakeholders to provide updates on the performance of the holding and its subsidiaries.

Advisory Board Member

2022

Advise the growth committee to build long-term relationships with influencers, investors, and the market to explore new opportunities and promote high-quality conversations by stimulating robust business and gaining new insights. The primary role is to provide strategies and knowledge to HeroSpark to become a global company.

Head de inovação e marketing

2023 - 2023

Responsible for build long-term value by brand equity design and identifying new product development opportunities, creating and implementing marketing strategies for shows and events, managing artist and production team careers, creating alternative revenue streams for the company, and analyzing metrics to improve marketing and innovation efforts. Identify innovation opportunities to develop new products and services. Develop and implement marketing strategies for shows and events, promoting the company and its products or services. Manage artist and production team careers, ensuring the quality and success of their performances. Create alternative revenue streams for the company, seeking new business opportunities and increasing profitability. Analyze metrics and results from marketing and innovation efforts to identify opportunities for improvement and optimization.

Advisory Board Member

2022 - 2023

My goal is to help the organization gain new insights and advice to solve business problems or explore new opportunities by stimulating robust, high-quality conversations. The primary role is to provide current innovation knowledge, critical thinking, and advice to increase the confidence of the decision-makers who represent the PATEO.

Colunista

2019 - 2023

O AAA é referência em Inovação e Tecnologia no mundo dos negócios, com os assuntos mais relevantes que acontecem no Brasil e no mundo com uma visão exclusiva. > Cases inspiradores Entrevistas com empreendedores exponenciais para manter você sempre atualizado > Transforme sua carreira e seu negócio Conteúdo provocativo e com reflexões pertinentes para estimular a evolução do seu negócio ou carreira > Insights confiáveis As principais tendências captadas por grandes nomes do mercado, exclusivas pra você > Assista onde quiser, quanto quiser Informações valiosas no momento que você precisa > Conteúdo Exclusivo O AAA é uma plataforma de conteúdo produzido por três #As: Allan Costa, Arthur Igreja e Ricardo Amorim.

Investment Director

2020 - 2022

Investment Director for Latin America. My challenge is to identify early stage startups with a global mindset, that is building a solid tech product and wants to seed investments and accelerate their growth exponentially. To work with founders with a big vision, that are resourceful and ambitious. For the startups, we bring investments of US$ 100,000 + 5 months of a tailor-made Growth Program that happens in Miami, USA. Now, more than ever, I'll be helping bold entrepreneurs on their journey to grow.

CEO

2017 - 2020

Head of Startup Relations

2016 - 2017

Establishing strategic connections with the inside startup community, and creating longterm value by building relationships with customers, suppliers and sponsors. Unfolding new revenue streams, empowering the company's market position, actively contributing to the definition of strategies, negotiation and closure of partnerships through business relationships.

Business Development

2016 - 2016

Business development for LATAM expansion.Marketing research,Cust Dev, Competitor analysis, Strategic Partnership Specialist and Report Development for decision make