EY

Edward Yip

Partner at Norwest Venture Partners

San Francisco, California

Overview 

Edward Yip is a seasoned investor and board member with a strong track record in the venture capital industry, focusing on investments in various sectors like e-commerce, health services, and consumer internet. Currently a Partner at Norwest Venture Partners, he has played key roles in supporting the growth and success of companies such as Butter, Noyo, Swimply, and Tempo through strategic partnerships and financial expertise.

Work Experience 

  • Partner

    2012 - Current

    seed, early and late stage venture capital investments in consumer internet and saas; specific emphasis on commerce enablement, marketplaces (consumer and b2b), fintech, proptech; health & wellness; investments include Butter Payments, Tempo.fit, Loftium, Torch.io, Swimply, Common, Fam (acq by DraftKings), Hobnob, Second Measure (acq. by Bloomberg), Policygenius, Madison Reed, Minted, IFTTT, Imperfect Foods (acq. by Misfits Market), JoyRun (acq by Walmart), Smilo, CollegePulse, Glow.fm (acq. by Libsyn), The Echo Nest (acq by Spotify), ModCloth (acq by Walmart), The Breakaway, SuperDao

Norwest Venture Partners is a venture capital and growth equity investment firm that specializes in venture and growth equity companies.

  • Board Member

    2023

    Butter is a payments technology platform that uniquely ensures legitimate payments don’t get falsely flagged as fraud or lost in an archaic payment ecosystem, saving customers 5% of their subscribers and $1M or more of annual revenue they lose today. Our patented technology optimizes each and every payment for success by selecting specific times for approval in conjunction with exactly how best to present each one every time.

Butter provides a payments intelligence platform for resolving payment failures.

Raised $38,750,000.00 from Norwest Venture Partners and Atomic.

  • Board Member

    2022

    Noyo connects and simplifies the employee benefits ecosystem with modern, API-powered data infrastructure. Integrate with Noyo and connect to a new world of benefits.

Noyo is a software company that provides digital infrastructure to bring health insurance with an API platform.

Raised $57,500,000.00 from Gusto, Spark Capital, Fika Ventures, Workday Ventures, Costanoa Ventures, Operator Collective, Cap Table Coalition, Precursor Ventures, Core Innovation Capital and Garuda Ventures.

  • Board Member

    2020

    Tempo is the at-home personal training platform. Using artificial intelligence and machine learning, the platform – complete with a touchscreen, 3D and computer vision sensors built-in – counts your reps, tracks your range of motion and provides real-time feedback on your exercise form so you can optimize performance and gains.

Tempo is a home fitness platform, combining equipment, training guidance, and social motivation with 3D sensors and artificial intelligence.

Raised $298,800,000.00 from Bling Capital, Norwest Venture Partners, SoftBank Vision Fund, General Catalyst, Steadfast Capital and DCM Ventures.

  • Board Member

    2019

    Torch was founded by an experienced team of entrepreneurs, executive coaches and psychologists who are passionate about helping professionals recognize and realize their leadership potential. Our innovative model blends the high-impact nature of coaching with state of the art software and analytics to create a results-based leadership development platform.

Torch is a leadership development platform that provides coaching, software, and feedback to raise performers to the next level.

Raised $87,823,478.00 from 137 Ventures, Initialized Capital, Norwest Venture Partners and Obvious Ventures.

  • Board Member

    2021

    Swimply is the first online marketplace for sharing outdoor recreation assets, starting with swimming pools. Swimply allows non-pool owners affordable access to an otherwise inaccessible luxury while allowing pool owners to make an effortless substantial income from their underutilized pool.

Swimply is an online marketplace for passion space and amenity rentals including pools, courts, and entire homes by the hour

Raised $51,200,000.00 from Nathan Blecharczyk, Alvin Salehi, Brad Bao, GGV Capital, Rob Chesnut, Ensemble VC, Mayfield Fund, Norwest Venture Partners, Fidji Simo and Casey Winters.

  • Board Observer

    2017 - 2023

    America's #1 independent online insurance marketplace. Save money on life insurance, disability insurance, health insurance, pet insurance and more.

  • Board Member

    2019 - 2023

    Loftium is a hospitality platform that offers premium rental experiences at affordable rates with built-in income. (Acquired by Fly Homes)

  • Board Observer

    2017 - 2023

    Coliving at Common offers private furnished bedrooms in beautiful shared suites, competitive rates, free utilities, weekly cleaning, and more.

  • Board Member

    2018 - 2022

    Imperfect delivers groceries for about 30% less than grocery store prices while fighting all aspects of food waste! Acquired by Misfits Market.

Imperfect Foods delivers groceries with a mission to eliminate food waste and build a better food system for everyone.

Raised $229,060,000.00 from Insight Partners and Blisce.

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