EJ Lawless

Director, Corporate Investments

2022 - Current

Investing in the future-of-work to help people get jobs

Senior Director, Acquisition Marketing

2020 - 2022

Lead globally distributed teams focused on job seeker, SMB, and enterprise acquisition through a variety of online and offline channels, including paid search, paid social, TV, direct mail, audio, and SEO.

Senior Director, Online Acquisition and Partnerships

2018 - 2020

Led paid acquisition and two partnership teams. One partnership team was Business Development working with job boards and media publishers. The other partnership team worked with HR Tech partners, mostly focused on Applicant Tracking Systems (ATSes). Business development partnerships were focused on revenue and syndication while ATS partnerships were focused on product integration and user experience.

Senior Director, SEO

2016 - 2018

Led SEO for Indeed.com and other recruit properties. Continued to scale up product led and user generated content SEO. Started and built the process around editorial SEO, that eventually became the largest, fastest source of SEO.

Angel Squad Member

2021

Venture Partner

2022 - 2023

Podcasting @ HR Tech GTM

2021 - 2022

Interviewing founders and GTM market leaders in the HR Tech and Future-of-work space about bringing their products to market!

Syndicate lead

2020 - 2022

An angel investing syndicate for current, and former, Indeed.com employees. Message me for more details.

Vice President Growth, Co-founder

2014 - 2016

Experiment Engine helps brands and agencies scale up their optimization efforts through software to help with workflow management, project management, and reporting. Experiment Engine also provides on demand experiment creation to help with execution. Companies like Starbucks, The Honest Company, and Microsoft use Experiment Engine to power their a/b testing programs. Acquired by Optimizely in April 2017.

Senior Director of Online Marketing

2012 - 2013

In charge of traffic and small business customer acquisition as the site grew from 30M Unique Visitors a month to over 100M Unique Visitors a month. Primarily worked on SEM, SEO, and Mobile traffic in over 50 countries across Google, Bing, Yahoo, Yandex, Baidu, and Naver.

Director of Online Marketing

2010 - 2012

Helping to grow the #1 job site in the world. Indeed helps more people find jobs than other site in the world.

Director of eCommerce Strategy

2008 - 2010

Directly responsible for product and project management for the launch of new products and websites.

Market Development Manager

2008 - 2008

Responsible for exploring new growth opportunities, largely focused around new product development.

Business Development & Web Analytics

2005 - 2007

Spearheaded the early Business Development and Analytics efforts of uShip.com. For Business Development, cold called potential partners, built the first major relationships, gave guidelines on collateral, attended conferences and established uShip in the Auto Transport Sector. For Analytics, worked with Google Analytics, Omniture, and SQL to analyze the uShip marketplace. Identified improvements to the marketplace by using data mining techniques including cluster analysis, logistic regressions, and analysis of variance.