Elaine Russell
Operating Partner at Greycroft
Los Angeles, California
Overview
Work Experience
Operating Partner
2023 - Current
Co-lead for Albertsons Fund
2019
Lead early stage investments at Greycroft focused on the Future of Retail (B2C and B2B).
Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets.
Board Member
2020
Crafty offers a food management platform for managing pantry, catering, cafes, and supplies across multiple offices.
Raised $24,849,995.00 from Firebrand Ventures, Gaingels, 7BC Venture Capital, Tribeca Venture Partners, Greycroft, OCA Ventures, Manifold and Bluestein Ventures.
Board Observer
2021
Lucy Goods is a nicotine alternative company that provides superior nicotine product to eliminate tobacco related harm to zero.
Raised $10,000,000.00 from FundRx, MBX Capital, Karman Ventures (fka Moving Capital), UpHonest Capital, RRE Ventures, Greycroft, Vice Ventures, Y Combinator and Wei Guo.
Board Observer
2021
Digital art platform including a micro-LED display with iconic design, proprietary optimization algorithm for generative art and video.
Raised $12,000,000.00 from WAGMI Ventures, Lerer Hippeau, UTA.VC, Waverley Capital, Jason Nazar, BDMI, Greycroft, Vayner/RSE and Richard Greenfield.
Board Observer
2020
Prima is an award-winning, science-backed whole body wellness brand making potent plant therapeutic skincare, body care and supplements.
Raised $12,475,000.00 from H Venture Partners, Purple Arch Ventures, Global Founders Capital, Emerald Health Therapeutics, Lerer Hippeau, Ben Lamm, Greycroft, Alumni Ventures, Defy.vc and Adam Zeplain.
Board Member
2020 - 2022
Board Member
2021 - 2022
Venture Partner
2019 - 2021
Partner
2017 - 2019
PLG Ventures is a leading early stage venture capital firm providing seed capital to technology enabled startups. PLG Ventures works hands-on with the founding teams developing their leadership skills and helping them build the best foundation to allow for scalable and successful growth. PLGventures.com
PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups.
VP of Product & Strategy
2016 - 2017
Hintbox.ai is an AI app that uses behavioral science technology to help improve the financial decisions you make.
Co Founder & CEO
2015 - 2017
Little Key is a platform for parents to have on-demand access to kid's classes, activities and museums in their city. Acquired by Dabble in 2016.