EZ

Elaine Zelby

Venture Partner at SignalFire

Oakland, California

Overview

Work Experience

T

Tofu

  • Co-Founder and Chief Spearfisherwoman

    2023 - Current

    Putting top-of-funnel on autopilot for B2B marketing teams

S

SignalFire

  • Venture Partner

    2023

  • Partner

    2020 - 2023

  • Principal & Director of Growth

    2018 - 2020

Product Marketing Masters

  • Co-Founder

    2018

    We’re on a mission to help Product Marketers develop skills across messaging, positioning, go-to-market strategy, pricing & packaging, storytelling, market analysis, impact & influence, and more. We have built a 400+ person community where we can learn from the best, develop relationships with peers, and share best practices. https://www.productmarketingmasters.com/

C

ConsenSys

  • Growth and Product Marketing Lead

    2017 - 2018

S

Slack

  • Enterprise Product Marketing Lead

    2017 - 2017

C

Capriza

  • Director Product Marketing

    2016 - 2017

  • Sr. Marketing Manager

    2014 - 2016

    - Scaled executive briefing program to 85+ briefings with Global 2000 companies - Drove 35% of pipeline and revenue to sales team - Expanded webinar channel to 8 webinars per week - Guided product messaging and generated extensive sales enablement content

  • Product Marketing Manager

    2012 - 2014

    - Helped drive 60,000 product downloads and app creations - Engaged in extensive market analysis to determine product fit and target audience - Built lead generation machine centering around webinars driving $500k repeatable weekly webinars - Scaled our Executive Briefing Center program to add $800K quarterly pipeline

ZI

Zazzle, Inc

  • Product Manager - Associates Channel

    2010 - 2012

    - As part of the RAD (Retention, Acquisition, Data) team I increased the designer/affiliate contributor base by 20% through growth hacking techniques - Drove $5M in revenue by building and managing Daily Deal Promotions channel - Initiated and developed a customer facing Refer-A-Friend acquisition program driving 20K shares in the first 2 months - Developed new marketing tools for users after extensive market and consumer research

Ad:Tech

  • Conference Speaker

    2012 - 2012

    Invited speaker presenting on Affiliate Marketing: Best Practices for the Advanced Marketer

Stanford Pi Tau Consulting

  • Consultant

    2008 - 2009

    Selected to a small team of consultants catering to nonprofit organizations Executed market research and analysis in professional home cleaning sector Aided Eco-Care in expanding their market and differentiating their product

Education

Investments

TestBox

Seed

Total Funding: $13M

Included

Pre Seed

Total Funding: $6M

Relevant Websites