ES

Emma Sokoloff

Venture Partner at Lakehouse Ventures

Brooklyn, New York

Overview 

Emma Sokoloff is a Venture Partner at Lakehouse Ventures in Brooklyn, New York, with a background in brand development, creative direction, and integrated marketing. She holds an MBA from Harvard Business School and has worked at notable companies like Casper and Beats by Dr. Dre, showcasing expertise in acquisition marketing and global brand marketing. Highlights of Emma's career include founding Stir Fry, serving as a Partner at Shine Capital, and holding roles at Lakehouse Ventures, Rough Draft Ventures, and Forerunner Ventures, demonstrating a strong track record in venture capital and brand strategy. She focuses on investing in seed and pre-seed stages within sectors like gaming, eSports, FinTech, and Web3/Crypto, particularly in the New York City area.

Work Experience 

LV

Lakehouse Ventures

  • Venture Partner

    2024 - Current

    Lakehouse is a pre-seed venture capital firm investing in products, services, and software that improve our everyday lives.

SC

Shine Capital

  • Partner

    2021 - 2023

SF

Stir Fry

  • Founder

    2020 - 2020

    Built a platform to make cooking social, bringing 160 Beta testers together over cooking during the pandemic.

RD

Rough Draft Ventures

  • Venture Fellow

    2019 - 2020

FV

Forerunner Ventures

  • Summer Associate

    2019 - 2019

Forerunner Ventures is a venture capital firm that focuses on understanding the mindset of the modern consumer.

forerunnerventures.com
NV

NextView Ventures

  • MBA Associate

    2019 - 2019

C

Casper

  • Acquisition Marketing, Senior Manager

    2018 - 2018

    Joined as the third member of the Acquisition Marketing team; Managed a seven-figure annual budget of partnerships, affiliates, native advertising, content and influencer marketing, scaling the portfolio by multiples while consistently hitting return on ad spend and growth goals.

  • Acquisition Marketing, Manager

    2015 - 2018

Casper is a sleep startup that launches a comfortable mattress sold directly to consumers, eliminating commission-driven inflated prices.

Raised $339,700,000.00 from Gordon Whyte, New Enterprise Associates, IVP, Target, Sand Hill Angels, Parkway Venture Capital, Dani Reiss, Norwest Venture Partners and Alumni Ventures.

casper.com
Bb

Beats by Dr. Dre

  • Global Brand Marketing, Project Coordinator

    2014 - 2015

    Established marketing department’s processes around communication, collaboration, and budgeting throughout the Apple acquisition; Managed global brand marketing campaigns for Headphones, the largest product category.

Beats Electronics offers premium consumer headphones, earphones and speakers, software technology and streaming music subscription services.

Raised $500,000,000.00 from The Carlyle Group.

beatsbydre.com
WO

Wolff Olins

  • Strategy & Account Management, Intern

    2013 - 2013

    Assisted global branding agency in launching its west coast office; Researched and presented competitive audits and macro-trends for new-business pitches to clients in the gig-economy and non-profit industries.

YU

Yale University Art Gallery

  • Department of Education, Student Curator

    2012 - 2013

    Published: Many Things Placed Here and There: The Dorothy and Herbert Vogel Collection at the Yale University Art Gallery, (Yale University Press, 2013.)

  • Department of Education, Head Gallery Guide

    2012 - 2013

    Led new class of Guides in developing individualized, thematic tours of Yale’s permanent collection through regular meetings, assignments, communication, and mentorship.

  • Department of Prints, Drawings and Photographs, Student Research Assistant

    2011 - 2013

Education 

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