Eric Franchi
General Partner at Aperiam
New York City Metropolitan Area
Overview
Work Experience
General Partner
2018 - Current
As a General Partner at Aperiam, I am an integral part of a team that is reshaping the advertising technology landscape. Founded in 2018, Aperiam focuses on navigating and leading through the industry's key challenges, including privacy-centric targeting, the growth of CTV and commerce media, and the strategic use of AI. In my role, I am deeply involved in all facets of our investment practice, contributing to the success of our groundbreaking portfolio companies. Our work ethos at Aperiam centers on collaboration, innovation, and being outcomes-oriented. These values empower us to not only foresee industry trends but also to create them, positioning Aperiam as a catalyst for transformation in the ad tech space. I am proud to be part of a team that not only anticipates the future of advertising technology but also actively shapes it. Connect with me to explore how Aperiam is leading the charge in revolutionizing ad tech.
AperiamVentures is an early-stage venture capital firm investing in marketing and advertising technology startups.
Cofounder
2001 - 2017
Undertone 1.0: scrappy 2-person ad agency buying media for performance-based marketers. This was hard. Undertone 2.0: scrappy 4-person ad network. This was also hard. But we survived. Undertone 3.0: hit $100m+ revenue, 300+ employees, was eventually acquired by Perion (NASDAQ: PERI) for $180m. Along the way, I invested personally in a few ad tech/mar tech startups and built a great network. This laid the foundation for my second act... AperiamVentures.
Sales
2000 - 2001
Good: found a job that allowed me to work at the intersection of my passion (internet) and skills (sales). Learned a ton. Not so good: joined at the peak of the dot.com bubble. Silver lining: built a great network and met a co-founder for Undertone!
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