Erik Huberman
Partner at BLT Enterprises
Erik Huberman
Partner at BLT Enterprises
Santa Monica, California
Overview
Work Experience
Founder and CEO
2014 - Current
At Hawke Media, we help businesses realize their full potential by partnering with them to create comprehensive SALES, MARKETING, and ECOMMERCE strategies. Our goal is to maximize your visibility and drive growth through tailored solutions. The Hawke Advantage: - Were AI Enabled: We built Hawke AI, a proprietary marketing analytics platform that analyzes media spend and revenue data from over 8,000 brands to optimize campaigns in real-time. With Hawke experts using Hawke AI, clients see a 184% increase in revenue compared to industry benchmarks. - We’re Tech Integrated: Hawke Ventures has invested in and partnered with the most innovative solutions in the marketing ecosystem. Equipping Hawke Media with specialized tools and advanced analytics capabilities, directly enhancing targeted marketing campaigns and optimizing ROI. - We’re a Marketing Powerhouse: Over the last decade we’ve grown over 4,700 brands of all industries, sizes and business models, generating over $2.9 billion in gross revenue. We focus on growing your business in the fastest and most efficient way possible. Whether you need advisory support or a full-service marketing team, we can customize our efforts to fit your needs. Our ability to outsource any level of your marketing and e-commerce efforts ensures flexibility and expertise. We’ve had the privilege of working with renowned clients such as Red Bull, Verizon, Casamigos, Getty, Crocs, and Sweetgreen. Our experience and commitment to excellence allow us to grow and transform businesses, helping them thrive in competitive markets.
Founding Partner
2018
Hawke Ventures is an early-stage venture fund that invests $100k-$250k in consumer companies and technology that powers consumer companies. We focus on growing US-based companies in the pre-seed or seed stage who have gained quantifiable traction in their market. Hawke Ventures co-invests alongside prominent angel and venture capital lead investors. GP includes Erik Huberman, Tony Delmercado and Drew Leahy. Airvet Alloy Automation Apteo Arro Chord Clickvoyant Fairing Gemist Heatmap Icon Source Instreamatic Intelligems Junction AI Kinn Local Drive Partnerhub Postscript Returnmates SkillBank StayTuned Steereo Sydecar TeeVee The Sill TotemVC Vela WEVO
Partner
2021
Real Estate Family Office
Angel Investor
2015
Wonder (exit) RebelMail (exit) Yaguara, Inc (exit) Sweat Tailor (exit) Epic Games Klaviyo Giftagram FabFitFun ZenBusiness Angel City FC Curateur Mosh Sequence Beautycon dot.LA The Family Fund Digit Labs Impulsive Studios Animal Capital Nobody Studios Amplify Rachel Zoe Ventures M13 Ventures
Owner
2006 - 2013
I have spent over 7 years working in Sales, Digital Marketing and Ecommerce. From owning, to consulting, to running departments, to advising, I have seen a high level of success and productivity. I look for any opportunity I can to help companies grow while also learning the ins and outs of a new business. Here are a list of past projects and clients: FAM Brands - Developed plan for online platform for $300 Million in Revenue Activewear business Revolution Prep - Developed a sales plan for their acquisition of Ivy Insiders which resulted in a 45% increase in sales Science Media - Consulted on the creation of a digital MLM Swag of the Month - Co-Founder Ellie Fashion Group - Created a Vitamin Companies pivot to become an women's activewear brand, took over as the head of marketing and reached $500,000 in monthly sales in 4 months. Fame Wizard - Co-Founder and developed the entire concept from scratch. Now in it's 4th year of business Vector Marketing - Managed a large Sales Territory in Central California StormWater Industries - http://www.stormwaterindustries.com/ - Developed all initial Sales and Marketing Materials and strategies for their launch
VP of Marketing
2012 - 2013
Began marketing program and strategy Managed full marketing spend early on Built marketing department to 10 employees Developed full marketing mix Grew from $0 to $500,000 monthly sales in 4 months of business Developed unique affiliate/ambassador program that was responsible for over 35% of sales Directed Media Buying, Email Marketing, Social Media, Affiliate, Ambassador, Digital Advertising, Content Creation, Strategic Partnerships, Brand Alignment
Co-Founder
2010 - 2013
Born from the idea that we should all have a little swag, Swag of the Month’s monthly membership was created so that all men would have the opportunity to a styled lifestyle with ease. Every month, the Swag team will send a name brand apparel tee that matches the customer's personal taste based on a series of specific style preference questions. For $16.95, members receive a handpicked, name brand shirt that comes with free shipping and returns. Authored, developed and executed original business plan for an online subscription apparel company which resulted in raising $100,000 in seed money Planned, Developed and Managed $100,000 in software and technology for a $20,000 budget Planned, Developed and Managed all branding, sales and marketing efforts and strategies resulting in 3,000 members in 9 months on a $20,000 marketing budget Managed operations including fulfillment, product acquisition, customer service Assembled and managed team of marketers, developers, branding experts, affiliate marketers, brand affiliates. Acquired and developed relationships with over 100 clothing brands Executed all public relations efforts including receiving publicity in many large publications such as Wall Street Journal, Maxim, TechCrunch, Huffington Post etc.
Chief Development Officer
2009 - 2011
Authored, developed and executed original business plan for company which resulted in raising $250,000 in seed money and an additional $750,000 in series A Planned, Developed and Managed Development of all software and technology launching an innovative music platform for aspiring musicians Planned, Developed and Managed all branding, sales and marketing efforts and strategies resulting in 15,000 applicants in the first 6 months with no marketing budget Responsible for hiring staff Assembled advisory board of well known music industry experts
Chief Operating Officer
2009 - 2011
Authored, developed and executed original business plan for company which resulted in raising $250,000 in seed money and an additional $750,000 in series A Planned, Developed and Managed Development of all software and technology launching an innovative music platform for aspiring musicians Planned, Developed and Managed all branding, sales and marketing efforts and strategies resulting in 15,000 applicants in the first 6 months with no marketing budget Responsible for hiring staff Assembled advisory board of well known music industry experts
Junior Advisor
2008 - 2009
Managed 35 Million dollars in listings. Real Estate Acquisition and Disposition Broker Opinion of Value Property Analysis Property Marketing Cold Calling
Education
B.S. in Business Administration
2004 - 2008