Evan Rutchik

Founder & CEO

2021 - Current

For brands and business that want to maximize their impact in addressable media. We've built a simple solution that leverages scalable cookieless and compliant data, is guaranteed to run in fraud free and brand safe premium inventory, and is hyper focused on delivering performance for marketers and business owners.

Managing Partner

2021

RIII Ventures invests in early stage technology-driven businesses focused on disrupting legacy categories & improving the human experience.

Advisor, Media & Programmatic

2021 - 2024

President, Americas

2021 - 2021

Chief Revenue Officer (CRO), USA

2019 - 2021

Head of Sales, USA

2016 - 2019

Board Member - Mobile Center of Excellence

2018 - 2020

Senior Vice President, Agency Sales

2015 - 2016

Vice President, Agency Development

2012 - 2015

Vice President, Interactive Marketing Director

2012 - 2012

Associate Director Interactive Client Development

2011 - 2012

As the Associate Director of Interactive Client Development at TargetCast, I have been tasked with launching a new group within the company focused on building new business, testing new technologies, launching new proprietary tools, and developing new ad executions to advance our clients' digital marketing. Additionally, I am continuing to manage day to day workflow and strategic digital planning for the agency as we continue to deliver smart, innovative, strategic plans, that challenge our clients to grow creatively and push our team to succeed.

Interactive Marketing Supervisor

2007 - 2011

Promoted from National Broadcast Buyer to Interactive Strategist, then promoted again to Sr. Strategist, then again to Supervisor. Supervise a team of Interactive Strategists to deliver smart, innovative, cross interactive channel marketing strategies for our clients. Channels include: display, paid search, social media, video, rich media, mobile, web marketing, and affiliate marketing Work very closely with top tier web properties within each channel; Google, Facebook, YouTube, Twitter, and various contextually relevant premium publishers. Also, deep knowledge and understanding of current start up marketplace including ad tech, ad serving, rich media, ad network, ad exchange, and agency business models. Successfully launched TargetCast proprietary reporting tool, Brand ScoreCard, to market for additional interactive department revenue stream. Also, positively influencing agency workflow in regards to reporting, optimization, and budget investment across platform. Additionally, have successfully built up in-house creative discipline by winning project opportunities from current clients and developed client engagements by ~250% YOY Client experience includes New York Life, AMCtv, TIAA-CREF, Gortons, Sun-Maid, Rail Europe, Ranexa, Supartz, Hotels.com, Expedia.com, Dominican Republic Tourism, Wharton School of Education