Evan Rutchik
Founder of LocalFactor
Brooklyn, New York
Overview
Work Experience
Founder & CEO
2021 - Current
For brands and business that want to maximize their impact in addressable media. We've built a simple solution that leverages scalable cookieless and compliant data, is guaranteed to run in fraud free and brand safe premium inventory, and is hyper focused on delivering performance for marketers and business owners.
LocalFactor is a multi-platform advertising technology dedicated to helping you reach audiences effectively and simply across all channels.
Managing Partner
2021
RIII Ventures invests in early stage technology-driven businesses focused on disrupting legacy categories & improving the human experience.
Advisor, Media & Programmatic
2021 - 2024
Pavone Group is a full-service marketing agency specializing in healthcare, retail, and graphic design.
President, Americas
2021 - 2021
Chief Revenue Officer (CRO), USA
2019 - 2021
Head of Sales, USA
2016 - 2019
Board Member - Mobile Center of Excellence
2018 - 2020
Interactive Advertising Bureau empowers media and marketing industries to thrive in the digital economy.
Senior Vice President, Agency Sales
2015 - 2016
Vice President, Agency Development
2012 - 2015
Yieldbot is creating a new channel defined by relevant advertising and performance.
Raised $63,400,000.00 from SJF Ventures, CVP Management, NAV.VC, City National Bank, RRE Ventures and Staley Capital.
Vice President, Interactive Marketing Director
2012 - 2012
Associate Director Interactive Client Development
2011 - 2012
As the Associate Director of Interactive Client Development at TargetCast, I have been tasked with launching a new group within the company focused on building new business, testing new technologies, launching new proprietary tools, and developing new ad executions to advance our clients' digital marketing. Additionally, I am continuing to manage day to day workflow and strategic digital planning for the agency as we continue to deliver smart, innovative, strategic plans, that challenge our clients to grow creatively and push our team to succeed.
Interactive Marketing Supervisor
2007 - 2011
Promoted from National Broadcast Buyer to Interactive Strategist, then promoted again to Sr. Strategist, then again to Supervisor. Supervise a team of Interactive Strategists to deliver smart, innovative, cross interactive channel marketing strategies for our clients. Channels include: display, paid search, social media, video, rich media, mobile, web marketing, and affiliate marketing Work very closely with top tier web properties within each channel; Google, Facebook, YouTube, Twitter, and various contextually relevant premium publishers. Also, deep knowledge and understanding of current start up marketplace including ad tech, ad serving, rich media, ad network, ad exchange, and agency business models. Successfully launched TargetCast proprietary reporting tool, Brand ScoreCard, to market for additional interactive department revenue stream. Also, positively influencing agency workflow in regards to reporting, optimization, and budget investment across platform. Additionally, have successfully built up in-house creative discipline by winning project opportunities from current clients and developed client engagements by ~250% YOY Client experience includes New York Life, AMCtv, TIAA-CREF, Gortons, Sun-Maid, Rail Europe, Ranexa, Supartz, Hotels.com, Expedia.com, Dominican Republic Tourism, Wharton School of Education