Evgeny Kireev
Founder of DCB Lab
Limassol
Overview
Work Experience
Investor and Entrepreneur
2015 - Current
Co-Founder
2019
Digital Consumer Brand (DCB) Laboratory - We identify, develop, and launch products online. - Advisory, consultancy and research in the digital advertising space. - Helping inject start-up like mentality and agile digital team structure to businesses. - Deployment & training of in-house marketing teams. We break things until they work. We are a group of marketers, data scientists and creative folk trained in brand, direct response, and agency disciplines. We believe that the right Creative is absolutely the Key to a product’s success, but that success does not scale without data and a focus on ROI - We bring the magic and the logic. We combine theories and methods from psychology, affective sciences, and behavioural economics. We investigate the role of factors such as values, emotions, bias, sentiment, social proof and frequency. We reinforce our thinking with this science in our daily choices, campaigns, investments, and communication.
Investor
2021
Sauvignon Blanc, Pale Rosé & Malbec in cans and boxes. We make wine for the moments that matter, and the magically meaningless ones too. NICE launched in early 2019 and is now the fastest growing canned wine brand in the UK. We’re found nationwide in Sainsbury’s, WH Smith Travel, Whistlestop and on Amazon, Ocado and nice-drinks.co.uk. We’re also available on all Virgin Atlantic flights, Wimbledon Tennis and over 25 major stadia including Chelsea FC, Lord’s Cricket and at hundreds of universities, festivals, theaters, cinemas, music venues and quick serve restaurants. Let’s wine. #WineForWhenever
Investor
2021
An emerging, award-winning, beauty brand that is committed to innovation and disruption. Our clean, high-tech products power amazing results, with trending customer favorites in both Makeup and Skincare.
Investor
2020
Omura is a technology and design brand focused on the cannabis and wellness space, founded on the goal of perfecting the whole flower cannabis experience.
Omura is a next generation heat-not-burn platform for the consumption of whole flower cannabis and hemp CBD.
Raised $5,000,000.00 from Tress Capital and Bruce Linton.
Investor
2020
Insense is a Creator Marketplace for UGC & Branded Content Ads at scale.
Creator marketplace helps eCom brands & agencies build and scale their UGC ad creatives library and influencer campaigns
Raised $5,712,000.00 from Trestle Partners, Digital Consumer Brand Laboratory, AvanTech Ventures, Flyer One Ventures, Geek Ventures, Metropolis Ventures, Andrew Filev, Republic, Digital Consumer Brand Laboratory and Yury Mazanik.
Investor
2019
Lunata Beauty is on a mission to free you from cords. We combine beauty with technology to revolutionize the hair industry by creating innovative, game-changing, cordless hair tools that will give you gorgeous hair wherever you are.
Investor
2020
Heritage Brewing for Modern Drinking. This is Superior Refreshment. Alcohol-Free Superior Unfiltered Lager.
Investor
2021
Uptime is a creator first micro-learning platform.
Marketing Manager
2015 - 2015
Education
Master's degree
2008 - 2009
Bachelor of Engineering - BE
2005 - 2008