Eyal Grundstein
Advertiser Growth, Lifecycle and Monetization at Meta
Eyal Grundstein
Advertiser Growth, Lifecycle and Monetization at Meta
San Francisco Bay Area
Overview
Work Experience
Head of Growth Marketing, Advertiser Growth, Lifecycle and Monetization
2020 - Current
Leading a performance marketing and revenue/monetization team focused on Small and Medium Business Advertiser onboarding, revenue growth, retention and engagement for millions of active advertisers globally across Facebook and Instagram. I cover Seller Growth (eComm/DTC/Retail), Signal Growth (CAPI), Automation and AI across scaled self-serve omni-channel marketing.
Head of Product, Programmatic User Acquisition
2019 - 2020
Building an innovative performance marketing service for game advertisers across console, PC and mobile leveraging the power of Amazon.
Head of Consumer Online Marketing, Senior Director
2017 - 2019
Led the user acquisition/performance marketing team for the Yelp consumer app (38M MAU) and Eat24 (sold to GrubHub), managing $XXM annual spend at ROI++. Also worked on SMB Acquisition acquiring new advertisers. Key wins in building an incrementality testing framework across new and existing channels, implementing attribution methodology, Creative Optimization, Targeting, Audience Expansion, LTV>>CPI, Post-install event optimization and product partnerships.
VP of User Acquisition and Growth Marketing
2015 - 2017
Led the global User Acquisition & Growth team at GSN Games focused on new user growth for the top grossing game publisher supporting five game studios. GSN Games was sold to Scopely for $1B in 2021. This included managing a $50M/annual budget across Mobile, Display Video, Social, Search, Programmatic, Offline + TV, Organic/ASO and more. We spend ROI++ and track every dollar spent to ROI goals. In addition to paid and non-paid UA, focused on cross-promotion, re-targeting/re-engagement, mobile partnerships, platform relations and more. GSN Games has consistently delivered mobile gaming hits including chart toppers GSN Casino, Bingo Bash, and Solitaire Tripeaks. GSN Casino and Bingo Bash were featured in Apple's Top 10 Grossing iPad Apps of 2013, 2014 and 2015. 500+ employees in 9 offices globally.
Executive Director, User Acquisition and Growth Marketing
2013 - 2015
First mobile marketing hire - scaling team and growing to run performance marketing for all gaming studios.
Director, Growth & User Acquisition
2011 - 2013
Led Growth and User Acquisition and efforts for TinyCo's most successful original titles including Tiny Zoo, Tiny Village, Tiny Monsters and Tiny Castle driving millions of downloads and achieving top ranks in the Top Free and Top Grossing charts. - analytical performance marketing and ad network optimization, segmentation and targeting - growth strategy and out-of-the-box tactics - analytics and product management - business development and partnerships - ad monetization and cross-promo strategies TinyCo was one of the first mobile gaming start ups, funded by Andreessen Horowitz and sold to SGN/Jam City in 2016 for $X00M. PR relating to my team's work: http://venturebeat.com/2012/07/09/chartboost-and-tinyco-partner-to-drive-game-development-on-amazon-kindle-fire/ http://techcrunch.com/2012/10/15/tinyco-partners-revenue-share/ http://prmac.com/release-id-51540.htm Speaking engagements: http://casualconnect.org/lectures/2012-igda-lectures/user-acquisition-channels-tubergen-grundstein-carroll-lundberg-laakkonen/
Senior PM, Bing Social
2010 - 2011
Social Search - integrating Twitter and Facebook into web search. We built a social layer on top of Bing, making your search results personally and socially relevant. Some of the features launched: Liked Results - showing you which web results your Facebook friends have Liked. Featured in multi-million dollar national marketing campaign. See commercial: http://bit.ly/py5TEu Twitter People Recommendations - recommending interesting Twitter users to follow: http://searchengineland.com/bing-social-search-now-recommends-people-on-twitter-51243
Senior Product Manager, Search
2008 - 2010
Platform Product Management, Search Platforms Product Lead, Search Distribution (early Growth Hacking for increasing search queries) Search Speed/Performance Lead, Core Web Search During my time at Yahoo! Search represented around 50% of Yahoo's overall revenue, was the #1 search engine in a variety of markets across the world and #2 in the US. In the press: Sports SRP: http://www.pcmag.com/article2/0,2817,2362172,00.asp http://www.businessinsider.com/yahoo-overhauls-more-search-results-pages-to-push-yahoo-content-2010-4
Product Management Intern
2007 - 2007
Defined, designed and drove roll-out of global product in Yahoo! Search group.
Senior Software Engineer, Project Manager
2004 - 2006
Designed and developed flagship product focused on internal fraud detection. Worked with numerous large clients on product design and integration within existing framework.Managed implementation projects for national and international clients.
Software Engineer
2003 - 2004
Designed and developed e-commerce web applications for the Israeli Ministry of Finance