Farryn Weiner
Founder of FARRYNHEIGHT
New York, New York
Overview
Work Experience
Founder
2019 - Current
Brand & Marketing SWAT team 🔥
Advisor
2021 - 2024
Mayple is a global online marketplace for like-minded brands with a focus on quality ingredients, ethical product standards and a coveted design aesthetic. We bring the best of direct-to-consumer goods to international markets.
Vice President, Marketing & Brand Strategy
2014 - 2017
Sweetgreen is a fast casual restaurant chain that serves simple, seasonal, and healthy salads, and grain bowls.
Raised $478,595,000.00 from D1 Capital Partners and Lone Pine Capital.
Senior Director, Global Creative & Digital Communications
2013 - 2014
Acted as a change agent within Michael Kors, driving strategic development and repositioning of the retailer’s digital and social presence, including social media, content and integrated digital initiatives. In partnership with the Creative, Communications & Marketing departments, established and implemented progressive digital strategies, cutting-edge creative campaigns and social innovation across the global organization.
Global Director of Digital & Social Communications
2011 - 2013
Creator of #AllAccessKors, #FallinginLoveWith, #MKTimeless, #JetsetSelma, #WatchHungerStop, #InstaKors Genius Brand in L2 Digital Rankings Luxury Daily, “Top Ten Digital Campaigns" Luxury Daily, “Top Ten Mobile Campaigns" Luxury Daily, “Top Ten Social Media Marketers" Luxury Daily, "Top Ten Luxury Brand Social Marketers" Luxury Daily, “Top Ten Digital Luxury Marketers” Luxury Daily, "Top Ten Twitter Marketers" Luxury Daily, “Top Ten Facebook Luxury Marketers"
Burton Girl
2011 - 2013
First group of contributors for burtongirls.com – the online community exclusively created by women for women. One of 10 ‘Burtonistas’ from the world of fashion, entertainment and snowboarding along with actress Joy Bryant, model Noot Seear and DJ Jasmine Solano.
Burton is a snowboards manufacturer specialized in a product line aimed at snowboarders, including snowboards, bindings, boots, and more.
Integrated Media Manager
2009 - 2011
Head of social media and integrated marketing for Jetsetter.com. Established a 360 degree approach to earned, owned and paid media across key platforms. Developed our editorial voice and creative strategy across the site and expanded the company’s database of freelance writers to over 300 worldwide. Responsible for on-air broadcasts (ABC, NBC, CBS) and related press as the in-house travel expert
Jetsetter is an online community of travelers providing users with insider access, knowledge, and exclusive deals on vacations.
Jetset Farryn
2009 - 2011
Tidbits on Tech + Travel. Adventure Capitalist.
Freelance
2009 - 2009
Production Assistant, Intern
2009 - 2009
Development
2008 - 2009
Served as a TV development intern and freelance production assistant for MTV Networks.
Education
Masters
2007 - 2009
Bachelor's degree
2003 - 2006