Fernando Frauca Amorena

President

2022 - Current

CEO Latam

2019

COO & CMO Group

2005

Telepizza Group is a pizza restaurant chain that operates the Pizza Hut and Telepizza brands in 39 countries in LATAM and EMEA targeting a 500 million potential customer market. Operates over 2.600 stores reaching above 1,3 billion USD system sales. Telepizza is a former listed company on Madrid´s stock exchange market which now belongs among others to KKR PE firm.

Vice President Joint Ventures - Terra Lycos

2000 - 2003

TERRA LYCOS, belonging to Telefónica Group, Terra Networks, S.A. is a Spanish Internet service provider and web portal multinational company with headquarters in Spain, US and 16 countries in LATAM. • Responsible at corporate level for the development and set up of strategic alliances, their definition and creation through the start-up of four new companies with the following groups: BBVA, Ford Motor Co, Finanzia, El Corte Inglés, Homestore, Metrovacesa, Telepizza, ANOC, MPIB. • Development and approval of business models and business plans for Spain and Latin America. Negotiation and set up of joint ventures through shareholder’s agreements. Negotiation and acquisition of companies. Active role in the day to day business through the Steering Committees. Member of the Board of Directors of the following Joint Ventures that were implemented from scratch: • Azeler Automoción S.A. President - Automotive Industry (Terra Lycos, BBVA and Finanzia) • Atrea Inmobiliaria S.A. VP. – Real Estate (Terra Lycos, BBVA and Metrovacesa) • Autopista Online, Co-President – Editorial on-line (Terra Lycos, MPI editorial group) • A Tu Hora, VP. –“1 hour” distribution of convenience products sold by phone and internet (Terra and Telepizza)

Sales Director

1989 - 2001

Unilever is a British–Dutch multinational consumer goods company co-headquartered in Rotterdam and London. Its products include food, beverages, cleaning agents and personal care products. 11 years of career development in the marketing and sales areas. Based in Madrid and Hamburg.. Member of the spanish board and member of several international commitees Among other positions: SALES DIRECTOR, MADRID • Reporting to the CEO and leading a team of 148 people. • Definition and development, as board member, of the company’s strategy, its business planning and implementation, developing plans and objectives, evaluating tasks and results and identifying new opportunities. • Responsible for the development of the medium and long term sales strategy, definition of customer’s and company objectives, management of the trade marketing team, leading, motivating and control of the sales field team. Development of Efficient Consumer Response projects in the Demand and Supply side. Sales administration, SAP implementation, logistic policies for customers and representation of the company in external forums. Global project management, design and management of business processes. EUROPEAN INNOVATION MANAGER -(GERMANY) • Reporting to the European Category Director. Innovation Budget: € 15 MM, European Turnover: € 220 MM. • Definition of the medium and long term innovation plans for the brands portfolio (Dove, Lux, Sunlight, Rexona, Lever 2000, Lifebuoy) in the personal care markets. Identification and development of new products, market opportunities and segments through consumer and market trend analysis. Development of the mix of the product, design, packaging, formula, advertising campaign, pricing. Launch of new products in the 13 countries that forms Lever Europe. • Co-ordination of global projects in all areas, R+D, manufacturing, logistics, marketing (design, pricing, advertising, market research) as the launch of Dove Facial Care Range entering the Facial Market.