Fiona Kelly
Founder of Baseline Community
Fiona Kelly
Founder of Baseline Community
Dublin, County Dublin
Overview
Work Experience
Co-Founder
2024 - Current
Head of Finance
2023
Partner
2022
Dedicated to supporting Irish founders at the earliest possible opportunity.
Chairperson of the Board
2022
Head of Transformation and Change
2021 - 2022
Responsible for designing and setting up KPMG's Transformation and Change team. The team partners with the business to deliver both large scale strategic transformations and smaller change management projects. The team is comprised of project managers, business analysts, communication experts, video producers, UX designers, design thinkers, change managers and solution architects with a comprehensive breadth and depth of experience. The team assists the firm in identifying opportunities for innovation, stardardising processes that can then be either centralised or automated to deliver tangible and long lasting cost savings to the business whilst fostering a culture of innovation within the firm. The team is also connected to similar innovation hubs within the member firm network and it looks to share and leverage ideas and opportunities within that network.
Director | Risk Consulting and Regulatory
2016 - 2021
Senior Director working with a large bank on a number of large scale remediation projects including leading the external assurance of its largest programme to date; the tracker mortgage examination. The external assurance covered the bank's development and submission of a detailed plan; information gathering / review / report submission; calculation of redress and compensation (where relevant); and implementation of redress programme (where relevant). Fiona's role included leading and delivering all stakeholder communications and reporting to both the senior management of the bank and to the Central Bank of Ireland.
Co-founder & COO
2015 - 2018
Co-founder and COO of a SaaS email encryption start-up that was part of Start Up Chile's accelerator in 2015 and Techstars Cloud accelerator in 2016.
Cloud '16 Class
2015 - 2016
Attended the Techstars Accelerator program in San Antonio, TX with Jumble and 10 other startups meeting founders, mentors, investors, and working with other teams to accelerate our business.
Generation 12
2015 - 2015
Took part in Generation 12 of Start Up Chile's Seed program in Santiago, Chile with Jumble and 85 other startups meeting founders, mentors, investors, and working with other teams to accelerate our business.
Director | Consulting
2014 - 2015
Director advising and working with clients in the financial services sector, particularly banking, on a wide range of issues including quality of assets, data integrity and preparing for regulatory inspections. Acted as lead PMO on the Asset Quality Review of two banks in Ireland as part of the ECB's EU-wide stress testing in 2014. Led and coordinated the activities and reporting for both reviews to the Central Bank of Ireland.
Associate Director | Advisory
2012 - 2014
Acted as lead Programme Director on the Asset Quality Review of an Irish pillar bank in 2013. The AQR was carried out for the Central Bank of Ireland as part of its Balance Sheet Assessment. The role included all aspects of project management such as resource allocation, scoping, workstream coordination and daily reporting to all stakeholders along with demonstrating a deep knowledge of the review via communications to senior members of the bank and the Central Bank and the drafting of reports and presentations to the Central Bank and Troika. In 2013 was also involved in the Special Liquidation of IBRC on the Finance workstream. In late 2012 acted as PMO manager with Ulster Bank supporting the Financial Crimes portfolio. In 2012 led the Data Integrity and Verification (‘DIV’) project for a pillar bank in connection with the Central Bank of Ireland's 2012 Financial Measures Programme. The project scope included an assessment of data integrity for certain data fields which directly impacted BlackRock Solutions Inc.’s loan loss forecasting. Was part of a KPMG team engaged by a Private Equity client to perform financial due diligence on an Irish bank loan portfolio stratifying and conducting analysis on numerous loan portfolio data tapes. This analysis was subsequently used to forecast loan losses and allow the client to decide on investment in the bank.
Associate Director | Audit
2011 - 2012
Associate Director in financial services audit specialised in the provision of audit services to the insurance and investment management industries. Managed at team of up to 17 professional staff from trainee chartered accountants through to qualified audit seniors and responsible for a client portfolio generating fee income of circa EUR 1.2m per annum. Course designer and presenter for KPMG Ireland funds and insurance training. Specialties All aspects of life and non-life insurance from audit and accounting to regulatory reporting. Auditing hedge funds with insurance type products. Additionally, fully accredited in IFRS, US GAAP, UK and Irish GAAP and SAS 70 Reports on Internal Controls.
Manager | Audit
2009 - 2011
Managed the audit of a client portfolio of c. €1.2m specialising in the provision of audit services to the insurance, leasing and investment management industries. Engagements included the delivery of audit, accounting, regulatory and advisory services and review of processes and controls as part of audit engagements including feedback on potential performance improvement to management.
Finance Manager
2010 - 2010
Completed a secondment as Finance Manager to an Irish life assurance company with operations in Continental Europe. The role involved regular site visits to monitor branch operations, liaise with senior management, KPMG offices, the Central Bank of Ireland and external auditors. As Finance Manager was involved in the remediation of previous data migrations. Prior to the engagement the company had encountered a number of issues during the migration of its general ledger from an off the shelf package to a bespoke system. Oversaw the design of a test plan to reperform the migration, mapping the data to the new system and test the transfer so that the Board of Directors could gain comfort over the financial information used to populate the financial statements which were subject to external audit. Was also involved in the remediation of actuarial data which had been affected by an unsuccessful migration of policyholder data from one policyholder system to another. This process was challenged by the requirement to produce quarterly returns to the Central Bank of Ireland with accurate data to ensure the company did not breach the required solvency margin.