Frederique Dame
Investor at Frede Technologies
Frederique Dame
Investor at Frede Technologies
San Francisco, California
Overview
Work Experience
General Partner
2018 - Current
Leading investments in the consumer and healthcare sectors, across various stages from seed to late stage financing. Select investments/board involvement include: - Allara, allarahealth.com (Series A) - Checkmate, joincheckmate.com (Series A) - Found, joinfound.com (Series A) - Kindbody, kindbody.com (Series A) - Midi Health, joinmidi.com (Series A) - Nanit, nanit.com (Series C) - Sense, sensehq.com (Series B)
Angel Investor. Board Member. Keynote Speaker.
2016
Investing in great ideas and teams in consumer and health tech. Sharing my experience building and scaling products, processes and teams. Creating the future.
Independent Board Member
2017 - 2021
I joined Les Mills International as their newest Board Member in 2017. Les Mills International (LMI) is a group fitness company I have deeply admired from afar since I discovered their BODYPUMP workout back in 1999. I'm #superpumped to join a team of incredibly talented and passionate people, and contribute my digital and IT expertise at scale to an industry I feel so passionate about. LMI in numbers: 19,500 fitness clubs. 21 programs. 135,000 certified instructors. 6 million active users. 102 countries. BOOM.
Independent Board Member
2016 - 2020
I served on the Board of Directors of Ubisoft (UBI.PA), a leading video game developer and publisher founded in 1986 from 2016 to 2020. For the 2019-20 fiscal year, Ubisoft generated about $1.6 billions in sales.
Head of Product and Engineering
2012 - 2016
I joined Uber in 2012 as their second Product Manager leading the Driver Experience team through a period of rapid expansion and internationalization. We built full stack automation tools to scale our supply worldwide; it included partner drivers onboarding tools, payments and billing systems, communication tools, and drivers engagement initiatives and quality dashboards. In 2014, I started the Employee Experience team, hiring and leading a team of product managers, designers and engineers and working closely with the People Operations team to support employee growth and productivity worldwide. We created tools to efficiently recruit and onboard full-time employees and customer support representatives alike; as well as a company directory, and performance and career management tools. On top of all this, we built a Hadoop framework and visualization tools to aggregate employee data and drive better business and product decisions.
Head of Product Management
2009 - 2011
Led product definition, design, and development for SmugMug, a subscription photo sharing service for consumers and Pro photographers, reporting to the President and co-founder. Implemented first formal product development process using agile practices, and managed weekly product releases. Led onboarding flow redesign, resulting in a 122% increase in free trial, a 20% increase in total billed sign ups and a shift towards higher subscription levels. Directed product strategy and vision to support company’s e-commerce strategy; initiatives included redesign of product catalog pages and shopping cart that led to 30% increase in print revenues in the first 6 months of launch.
Director, Product Management
2009 - 2009
Responsible for social products and strategy for top online photo destination — 25+ million monthly uniques and 7+ billion photos. Identified key trends in photo sharing and translated them into prioritized product initiatives based on expected business impact and user feedback; created detailed wireframes and functional requirements, identified success metrics and ran A/B tests and usability studies to iterate on the product. Launched video player overhaul, comments 2.0, stats dashboard, and Photobucket Pro. Achieved a 500% revenue increase in Pro subscriptions YoY.
Sr. Product Manager, Yahoo! Profiles
2007 - 2008
Recruited to lead product strategy and roadmap to reinvent Yahoo! Profiles and unify Yahoo! properties under one identity umbrella. Launched Yahoo! Profiles in 37 locales and 23 unique languages simultaneously. Managed back-end systems integration to Yahoo! media properties, ad platforms and social address book resulting in 20 million new users within the first three months of launch. Led the creation and delivery of Yahoo! Mash – an experimental wiki profile product that incorporated 3rd party developer modules; recognized as one of Yahoo!’s most rapid product launches.
Product Manager, Yahoo! Local & Maps
2004 - 2007
Led Yahoo! Marketplace community strategy and social products for Y! Local, Y! Travel, Y! Shopping and Y! Autos. Defined community best practices and platform requirements; and created a strategic framework for product and marketing initiatives to drive user acquisition, conversion and retention. Grew review submissions to over 1,000,000 in 2 years for Yahoo! Local, and launched new listings metadata types (photos and tags) via Flickr integration. Led the development and launch of content moderation tools for all user generated content, with input from the Customer Support and Policy and Legal teams.
Product Portfolio Manager
2002 - 2004
Recruited to manage the design and development of multiple software products for Stratex Networks’ next gen broadband wireless platform, Eclipse™. Responsible for all phases of product development, from research, concept, specifications, design, development, user testing and iteration; selected and managed an offshore software development team to speed up development efforts. Defined requirements and interaction design for Focus Network Configurator Tool, an interactive tool for planning network architecture based on traffic data.
Technical Analyst
2000 - 2002
Recruited out of college to conduct technical market research in the optical networking space. Partnered with various telcos to develop detailed market forecasts and identify emerging trends and M&A opportunities. Worked closely with Alcatel, AT&T, Ciena, Cisco, France Télécom R&D, and was involved in deals resulting in Cisco Systems acquiring Pirelli Optical Systems (1999), France Télécom acquiring Global One (2000), and Ciena acquiring ONI systems (2002).