Gary Benerofe

General Partner

2021 - Current

Mu Ventures is an early stage venture capital fund investing in the future of commerce. We are commerce operators investing in commerce operators. As GP of the fund, I work with an amazing set of strategic LPs and advisors to deploy true operating capital (cash + playbook) to entrepreneurs where we can have an immediate impact.

Founder / CEO

2021

Advising and operating in the ecommerce space. A few current projects: https://shopcanal.com/ https://www.loandsons.com/ http://www.dwdrums.com/

Principal / Founder

2006

Source and manage investments in private companies, direct real estate, and funds. Co-founded and grew to exit an independent real estate company - Corner Light Capital Pre-seed investor in The Westchester Bank, acquired by Valley National Bancorp for over $200m. Management of a full-service real estate company with over 2m SF of assets.

Managing Director, Americas

2020 - 2021

The mediaspa crew joined the Overdose family. Same great team, larger global scope! I lead the Americas expansion at Overdose., a Digital Commerce Anti-Agency. Our team battles every day to drive growth for our merchants. As Magento Commerce, Shopify Plus and BigCommerce Elite global partners, we're equipped to provide end-to-end services for high growth retailers. Our work includes strategy, user experience, tech delivery, search, performance marketing, email automation, data-driven ai, and conversion optimization. You can find our local teams in New York, Los Angeles, Seattle, Sydney, Melbourne, Brisbane, Auckland, Wellington, Singapore, & the Ukraine. think bigger. break the rules. get sh*t done.

Chief Executive Officer

2013 - 2020

As mediaspa's CEO, I am responsible for driving the commerce strategy of our clients, and ensuring that mediaspa remains at the forefront of digital innovation. I also clean bathrooms. My goals: 1. Ensure the vibe is right. It's only worth it for me if the team is engaged, learning, growing their career, and excited about what's next. We keep the culture fun and innovative by hiring great humans (not just great talent), and landing interesting clients that treat our people with respect. 2. Be the best commerce weapon for mid-large sized merchants. When our clients enjoy a strong ROI on their relationship with mediaspa, they can't afford to leave us. We're constantly refining our service offering and growing our talent to make sure this is the case.

Vice President

2013 - 2013

Digital Music Strategy

2005 - 2006

Lead the strategy, finance, and operations required to support the dramatic growth coming from the US digital music business at EMI Music Marketing. Responsible for: - Forecasting the US digital budget, and reporting directly to the global CFO - Establishing a methodology to reliably bring digital products to market with our partners at Apple and Amazon - Analyzing digital sales, through evaluation of promotion performance, seasonality, and GTM strategy

Associate

1999 - 2002

Worked with late stage venture backed companies in the digital / technology space to raise pre-IPO financing. I may have blown a bit too much into the internet bubble... Learned how to evaluate credit, management teams, and market opportunities. I also managed my first team, an impressive group of intelligent, hard-working analysts.