Henrique Baruselli

Investor

2024 - Current

Building & Advising

2023 - 2024

Researched potential problems to solve. Went very deep in the intersection of Fintech & the Creator Economy. Led the launch of a creator-led D2C Business. Acted as strategy & fundraising advisor for a pre-Series A startup

Brazil Launcher & Head of Growth & Strategy

2022 - 2023

Lemon is an Argentinian Crypto Neobank backed by DST Global, Valor Capital Group, Goodwater Capital, Kingsway, and others. I met Lemon as an investor and decided to join the founders in the launch of Brazil as its first hire in the country. There, I was responsible for continuously setting & evaluating Lemon’s go-to-market strategy side by side with the founders in our quest for Product-Market-Fit. Key achievements/responsibilites include: ➤ Growing our user base from 0 to 100k users ➤ Constantly iterating our growth strategy and channels, achieving sustainable CACs of $2 and $2.8 on TikTok and Facebook, respectively. ➤ Creating and taking our community from 0 to 5k members, where we were able to collect valuable product/strategy insights and deploy efficient MGM strategies. ➤ Hiring and managing the local team & operations ➤ Constant data analysis to help craft Lemon Brazil's product, marketing/communication, and go-to-market strategy.

Senior Associate

2021 - 2022

GFC is an international multi-stage venture capital fund managing ~USD 2bn in investable capital that backed global successes such as Facebook, Slack, DeliveryHero, Revolut, Personio, Brex and more.

Associate

2021 - 2021

Senior Investment Analyst

2020 - 2021

Investment Analyst

2019 - 2020

Part of the 1st cohort of Latam analysts

Senior Innovation Consulting Analyst | Founding Team

2017 - 2019

Founding Team (employee #1). Worked on and lead innovation/venture building projects in Telco, Healthcare, Transportation and Retail

Growth Intern

2017 - 2017

Running various growth experiments

Growth Intern

2017 - 2017

Running various growth experiments

Business Development Intern

2016 - 2017

Sourcing new business for Fabric (acquired by Google) + closing partnerships with Brazil's main publishers