Hsin-Ju Chuang

Head of Growth

2023 - Current

L2 on Ethereum that uses FHE to provide confidentiality: https://www.fhenix.io/

Venture Partner

2021

https://hack.vc/

Co-Founder

2019

Dystopia Labs runs ETH conferences. We've put on 17 summits to date.

500 Startups Mentor

2018

Director of Community & Growth

2019 - 2020

Consultant / Advisor

2019 - 2019

Help advise Tezos on developer acquisition strategy.

Head of Growth

2018 - 2019

Layer-1 high-performance blockchain protocol

Head of Growth at Stellar.org / Lightyear.io

2017 - 2018

Some stats: I joined Lightyear (which is the for-profit arm of Stellar.org; it became InterStellar) back in October as their Head of Growth. Over the past few months, I have been focusing on growing the Stellar community exponentially: -- Got us from being a #21 ranked project to a high of #6 on coinmarketcap. -- Twitter from: 31k followers to 200k+ followers -- Reddit r/Stellar from: 3k followers to 70k+ followers -- Quarterly Build Challenge (Products Built On Stellar): Got us from 50 to over 300+ submissions. **Proof CMC (Oct 2017): https://coinmarketcap.com/historical/20171008/ **Proof: https://www.coingecko.com/en/coins/stellar/social#panel **Proof: redditmetrics.com/r/Stellar -- Ran Blockchain / Crypto Events Around The World: 9+ different countries (300-500+ ppl at each event). Had to learn how to do marketing in different markets / languages / etc.

Influencer Marketing & Demand Generation

2015 - 2017

Spearheaded the creation of our influencer channel. Purpose is to promote brand awareness, build partnerships, and generate co-branded, co-promoted content with other companies in the space to drive sales. Reach out to executives - Directors, VPs, C-Level, at companies in our space like Zuora, WalkMe, Zendesk, Influitive, ServiceRocket, Gainsight, etc - and get them to commit to a thought leadership interview with our CEO. I build out the campaigns, coordinate the co-promotion efforts between MindTouch and the influencer’s marketing team, run the webinars, and create more partnership & lead generation opportunities.

Growth / Marketing Program Manager

2014 - 2015

MindTouch is a SaaS, B2B customer success software that is used by top companies like Zenefits, MakerBot, Paypal, Accenture, Docker, Optimizely, and more. The startup just raised ~12 million. I was the only marketer at the company for awhile, so I got to wear a lot of hats. I hired and led top-performing team. Created new lead generation opportunities, lead our corporate rebrand, and managed our new website build. Controlled marketing department budget and coordinated the efforts of multiple internal departments. Overview: > Managed demand gen. Coordinated campaigns across multiple channels. Built highly targeted programs in Marketo to feed leads seamlessly through Salesforce. Worked to increase sales opportunities and increase product usage. Worked with the heads of the sales and customer success divisions to identify targeted campaign audiences and determine how to best deploy chosen content to engage with different segments. Generated performance analytics reports & dashboards for all digital marketing avenues used and communicate results directly to CEO / COO / and other managers for feedback and improvement. Constantly iterated, improved, and experimented. > Managed our PR team + helped improve our Analyst Relations (Forrester & Gartner). Wrote press releases, captured customer stories, ran our events, product go-to-market strategies, and managed our social media promotion.

Content Strategist

2014 - 2014

Created compelling content & collateral for our blog & partner channels. Built and tracked social media campaigns via Twitter, Facebook, LinkedIn, Youtube, and SlideShare. Monitored social trends and contribute ideas to brainstorms. Performed campaign analysis and advised on measures of success. Coordinated w/ contractors to improve our SEO and SEM performance. Lead the revamp our corporate website.

Guest Contributor / Writer

2013 - 2013

Contributed weekly to 3D Printing Industry (3DPI) which is a global media company providing a dedicated resource for anyone interested in 3D printing — a technology field that is growing quickly in relevance and application across industrial and consumer sectors. The mission of 3DPI is to report on and create original content about the latest developments in 3D printing to keep our large and growing audience abreast of technology breakthroughs, the latest applications and the opinions of industry insiders.

Founder

2010 - 2012

Created an iPhone app while I was still in college. Worked with developers from China, India, and the Philippines. Managed and coordinated this multi-national team's efforts through every single iteration of this app until it was ready for release in the Apple App Store. The app worked by pairing audio recordings w/ images to ensure time-linked note-taking (ex: you audio record your tutor, take snapshots of the notes that he's writing, then after the session you can click on the image snapshots and it'll jump back to whatever he was saying when you took that picture). Published in Gizmodo, Mashable, TUAW, Lifehacker, etc. Broke even and was profitable after only ~3 weeks.