HH

Hugo Herrera Heras

Managing Partner at Living On The Edge Capital

San Pedro Garza García, Nuevo León

Overview

Work Experience

LO

Living On The Edge Capital

  • Managing Partner

    2022 - Current

T

Tacotote!

  • Partner

    2022

GO

Grill On Box Mx

  • Innovation & partner

    2017

    innovation processes & council member

O

OXXO

  • Negocios Adyacentes (New Business Development)

    2019 - 2021

    Launching and developing new revenue streams into businesses.

A

Appuntos

  • Business Development Partner

    2018 - 2020

    Product development in Monterrey

S

Solistica

  • Planning & Growth

    2016 - 2019

CF

Coca-Cola FEMSA

  • Modern Trade Manager

    2015 - 2015

    Northen Mexico's Supermarket Account Manager. Responsible of the Budget, Pricing, Promotion, and Business Plannning of the company's products for the accounts.

  • Regional Accounts Manager- Key Accounts División Mexico

    2011 - 2015

    -Negotiation and managment of Regional Key Accounts in On Premise and Home Market channels. -Strategy implementation and sales performance maximization for local special accounts.

CF

Coca-Cola FEMSA

  • Trade Marketing Sr. Executive

    2010 - 2011

    Collaboration in the design of sales stragies for the region's top clients.

  • Market Intelligence Sr. Executive

    2010 - 2010

    In charge of the development of a system for monitoring the competitor’s strategy

F

FEMSA

  • Executive Development Program

    2009 - 2011

    Fast Track Executive Development Programme for top management (talent in development) 20 month rotation program along the 3 key core business & divisions: Coca Cola FEMSA, Cervecería Cuauhtemoc Moctezuma (HEINEKEN) and OXXO.

CC

Cervecería Cuauhtémoc-Moctezuma

  • Trade marketing Regional Coordinator

    2007 - 2009

    Analysis and execution of sales programs and promotions for the region. Support in the design and execution of the region´s Business Plan.

  • Chief of Home Market Channel Strategy

    2008 - 2008

    Responsible for the execution and performance in Home Market's trade marketing strategy.

  • Competence Development Process Leader

    2006 - 2007

    Team leader for the proyect "Competence Development"redesign of the sales and marketing processes.

  • Commercial Development Executive

    2005 - 2006

    •Co-design and development in the strategy for client acquisition and coverage. •Client’s Best Practice Project Coordinator.

  • Trainee Program for Commercial Areas

    2004 - 2005

    3 month program with focus in pricing, sales, distribution, customer service.

Education

Relevant Websites