Hung Pham

General Manager

2024 - Current

The eCom North brand is a conference and community focused on e-commerce and digital retail sectors and aimed at empowering owners, operators, and agencies to reach more customers within Canadian borders and beyond. ➡️ Our community gathers industry leaders, entrepreneurs, and professionals to share real stories, numbers, and experiences highlighting leading trends, strategies, and innovations in e-commerce. ➡️ Our events typically feature keynote speakers, panel discussions, and networking opportunities, all aimed at helping businesses and individuals thrive in e-commerce. Learn more at www.ecomnorth.com

Producer

2023 - 2024

Event Strategist Consultant

2022 - 2024

Coach and lead clients in all aspects of event production including; event planning, sales and marketing, GTM strategy, partnership programs and integration, sponsorship sales, budget management, content curation, and post event evaluation.

Director of Web3 Education and Events

2021 - 2022

• Launched the Hustleverse, a community helping builders/operators learn and transition from Web2 to Web3. Completed first cohort of 125 members. Goal of the program was to help members stay at the forefront of technology trends. https://www.hustleverse.io • Designed a 12 week curriculum which included speaker presentations led by industry experts, hands-on weekly group learning sessions, and interactive workshops/activities. • Launched Discord server to manage and engage community members. Report on community health to the leadership team and make recommendations for improvement. • Designed and taught an NFT token gating course to allow members to restrict access to exclusive content and events using Web3 technologies.

Founder (Acquired) / Director of Events (post acquisition)

2014 - 2021

Pursued an entrepreneurial project to launch a conference that brings together thought leaders and culture champions to share insights and strategies on how to build and transform culture in the workplace. • Generated over 3M in revenue in seven years through overseeing multiple initiatives including vendor management, content curation, ticket/sponsorship sales, marketing, and venue logistics. • Defined and measured KPIs around customer acquisition costs, ticket/sponsorship sales, attendee experience and feedback to continually improve future events. • Sourced speakers by building effective working relationships with senior leaders and industry experts of Fortune 100 to 1000 companies. • Planned and executed online and in-person partner activations that resulted in over 250K of revenue in booking for partners. • Tracked and managed metrics through surveys and other assessment tools for the overall program to ensure participant and attendee satisfaction. • Created a content calendar which included monthly educational blog posts and quarterly webinars with thought leaders to provide informative programming throughout the year. • Enhanced conference experience by using innovative and engaging session formats such as Fishbowls and Unconferences to maximize attendee engagement. • Organized and hosted virtual summits during the pandemic reaching over 5000 attendees for sponsors and partners. • Skills that were either developed, leveraged, or refined included project management, project planning, business development, budget management, contract negotiation, digital/social media/email marketing, digital advertising (Facebook/Google Ads), stakeholder management, vendor management, hiring/staffing, etc., • Proficient in event management software including Bizzabo, Eventbrite, Splash, HeySummit, etc., • Culture Summit was acquired by MacGregor Communications.

Senior Program Manager

2009 - 2014

• Owned the development of new programs and optimized existing programs. Monitored the cost and scope alignment for the group's 12 global projects (over $40m). Determined staffing decisions, developed agile processes and best practices for the PMO. • Worked cross functionally with multiple business units (including Engineering, Design, UX) to ensure their products were aligned with Cisco’s EOL policy. • Partnered with cross-functional leaders to develop comprehensive product development plans. Drove alignment to business objectives coordinating with Engineering, Product, Finance, Marketing, and others. • Gathered product requirements and wrote PRDs. Led cross functional UAT planning and testing. • Demonstrated excellent facilitation skills with moderating meetings and team dynamics by establishing clear objectives and goals, engaging all participants to facilitate their best contribution, encouraging decision-making and issue resolution, sending agendas ahead of time, capturing key takeaways and open questions, and following up promptly on all action items. Achievements: • Streamlined global agile process & quarterly planning reducing time spent in meetings by 70%. • Tracked strategic goals vs actual achievement and costs for every project element, with monthly re-forecasting and a maximum of 10% variance allowed. Maintained a 3% variance on costs. • Championed agile adoption increase from 10% within portfolio to almost 55% by influencing leadership and business stakeholders, managing IT risk and demonstrating business benefits. • Led organization through the business planning exercises connecting and aligning 10+ departments, 40+ leaders, and over 300 engineers and product managers.

Program Manager

2006 - 2009

• Spearheaded a $17.5M migration and implementation program (migrating from Nextance to Selectica) working cross-functionally with engineering, product management, sales, marketing, and customer success to deliver a global contract management system for 5000+ users. • Led executive steering committee meetings with senior leadership across the org, including VP of Product, VP of Engineering, and the CIO on a weekly and monthly basis to discuss program status, identify and mitigate risks and bottlenecks, and drive executive alignment on key initiatives. • Steered strategic alignment with program milestones, set agendas among cross-functional leaders, and translating strategic discussions to actionable next steps. Proactively guided action items to resolution in collaboration with leaders. • Provided weekly portfolio updates to senior executives, leaders and cross-functional stakeholders. • Defined requirements, led development team on application deployment, and conducted user acceptance testing (UAT). Achievements: • Developed and implemented the first enterprise-wide Agile/Scrum program to standardize best practices across the PMO. • Designed and implemented an agile project methodology across 3 departments and 6 leaders, leading to significant reductions in project delivery risk and potential profit loss. • Saved $18 million/year in licensing costs and fees.

Web Engineer

2004 - 2006