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Hunter Horsley

Founder of Bitwise Asset Management

San Francisco, California

Overview 

Hunter Horsley is the Cofounder and CEO of Bitwise Asset Management in San Francisco, California. He has a background in product management at Facebook and Instagram, and has successfully invested in companies like Meanwhile (Seed) and Aside (Series A). Horsley's career highlights include founding and leading Bitwise Asset Management and making strategic investments in promising startups at various stages, showcasing his expertise in the fintech industry and venture capital landscape.

Work Experience 

  • Cofounder, CEO

    2016 - Current

    Based in San Francisco & New York, Bitwise is one of the largest crypto asset managers. Offering both index and active strategies across ETFs, SMAs, Hedge Fund Solutions, and Private Funds. Bitwise focuses on partnering with financial advisors and investment professionals, with over 1,800 client firms and teams. The team at Bitwise combines expertise in technology with decades of experience in traditional asset management, coming from firms including BlackRock, Blackstone, Meta, and Google, as well as the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and asset management executives, and has been profiled in Institutional Investor, CNBC, Barron’s, Bloomberg, and The Wall Street Journal. www.bitwiseinvestments.com

Bitwise is a crypto index fund manager for individuals, investment managers, and institutions navigating cryptocurrency.

Raised $84,500,000.00 from Khosla Ventures, Julie Zhuo, Adam Nash, Mary Cranston, Howard Akumiah, Highland Capital Partners, Charles Goldman, Henry Kravis, Ashley Yuki and Katia Verresen.

  • Product Manager

    2015 - 2016

    Product manager on video monetization, working on Branded Content, ad breaks (mid-roll video ads), and a few other things to help creators and publishers have sustainable models on Facebook. Previously the product manager on Facebook Save, a new tool for saving all the stuff we discover so we can read/watch/visit/buy it when we have time. Save was launched in July 2014 and we have grown it to over 300M users. Before that I worked on the Instagram Monetization team.

Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.

  • Product Manager

    2015 - 2015

    Part of the team monetizing Instagram. Worked with a team to launch Carousel ads, Page Post Engagement ads, and Mobile App Engagement ads.

Instagram is a free photo-sharing application that enables its users to take photos, apply filters, and share them on social networks.

Raised $57,500,000.00 from Greylock, Thrive Capital, Baseline Ventures, DST Global, Benchmark and Sequoia Capital.

  • Product Marketing

    2014 - 2014

    On a team of 10 people who are responsible for the marketing for Facebook consumer products. I focused on Facebook Groups and teens.

Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.

  • Marketing & Operations

    2011 - 2013

    Professors use Lore to turn their class into a community online. We raised $6mm in venture funding and Lore was acquired by Noodle in March 2013. Lore was my first full-time job, my first time managing, and my first time being part of a founding team — there was a lot to learn. I led marketing and operations from pre-pilot to adoption by professors in over 600 schools.

Lore is a Generative AI media and consulting company.

Raised $12,105,837.00 from IA Ventures, Founders Fund, Michael Kearns, Joel Spolsky, Social Capital and BoxGroup.

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