IB
Ian Borthwick
Founder of Leveraged Media
New York, New York
Overview
Ian Borthwick is the Founder of Leveraged Media and a former Head of Influencer at SeatGeek. He has a strong background in influencer marketing and has successfully invested in several companies at seed and pre-seed stages, such as Lolli and Dispo.
Work Experience
Founder
2023 - Current
Vice President, Influencer Marketing
2022 - 2023
Senior Director, Influencer Channels (Social Media/Audio)
2020 - 2022
Director, Influencer Channels (Social Media/Audio)
2019 - 2020
Senior Marketing Strategy Manager
2017 - 2019
Responsible for evaluating and executing high-growth brand marketing opportunities. Lead SeatGeek's influencer/audio marketing team. Built channel from inception to a 4-person team and 1K+ influencer network.
Marketing Strategy Manager
2015 - 2017
SeatGeek operates a mobile-focused ticket platform and search engine that lets fans buy and sell tickets for events.
Raised $400,100,000.00 from Arctos Sports Partners, Wellington Management, Ryan Smith and Accel.
Manager, Action Sports & Olympics
2014 - 2015
Associate Manager, Action Sports & Olympics
2012 - 2013
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
Education
Bachelor of Arts
2008 - 2012