Ivan Mazour
Founder of Ometria
Ivan Mazour
Founder of Ometria
London, England
Overview
Work Experience
CEO and Founder
2012 - Current
Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey. Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more. Ometria’s proven approach to accelerating revenue – our Retail Success Model™ – is a first-of-its-kind data science model for driving CRM growth in retail. It combines four proprietary AI algorithms that analyse a retailer’s CRM performance and deliver a bespoke marketing plan for reaching their revenue goals. We are trusted by the fastest-growing retail brands in the world such as MADE.com, Steve Madden, Hotel Chocolat, Pepe Jeans and Feelunique, and have raised $75m from leading venture capital funds across the world such as Infravia Capital Partners, Octopus Ventures, Summit Action, Sonae IM and many others. Over the years Ometria has won many awards, such as being Leader in the CDP category on G2 in Summer 2021, "Easiest to do business with’ in the CDP category on G2 in Summer 2021, Runner up in the ‘Best Use of Tech in CRM’ at the Campaign Tech Awards 2021, ranked 9th in Deloitte's Fast 50 awards after experiencing almost 3000% growth, and are proudly part of Tech Nation's prestigious Future Fifty programme of the UK’s leading late-stage growth programme which counts Monzo, Zoopla and Deliveroo among its graduates.
Founding Partner
2010 - 2012
Innova was the investment brand of Ivan Mazour and Djalal Lougouev, now co-founders of Ometria. As Founding Partner, Ivan made investments into 30+ technology startups such as What3Words, Entrepreneur First and Elliptic.
Director
2005 - 2009
Interactive Art provides a bespoke home smart home automation technologies for owners of luxury homes in London and across the world. As Founding Director Ivan built the initial team and identified and project managed a number of high-end smart home implementations.
Education
Master of Arts (MA)
2011 - 2012
Bachelor of Science (Honours)
2007 - 2010
Bachelor of Arts (honours)
2003 - 2005
King's Scholar
1997 - 2002