Jack Kern
Director, Strategic Initiatives at Digital Turbine
New York City Metropolitan Area
Overview
Work Experience
Director, Strategic Initiatives
2022 - Current
DT is the leading independent mobile growth platform — leveling up the landscape for advertisers, publishers & OEMs. Primarily a project management role with deliverables spanning internal process creation / rollout for cross-functional teams, org structure design + implementation for commercial + technical teams, product development + GTM, vendor partner migration (commercial + technical) post-M&A -> new stack / entity. Also led growth strategy to diversify core business into new mediums.
The leading independent mobile growth platform — leveling up the landscape for advertisers, publishers, carriers and OEMs.
Advisor
2019
Breakpoint Capital is a seed stage investment platform, investing in formation stage startups and entrepreneurs, created by Jim Payne (former CEO & Co-founder of MoPub).
Head of Business Operations
2019 - 2022
Facet was acquired by Snap ($SNAP) in December 2021. Facet is no-code data visualization tool for real-time metrics built on technology spun out of Snap, previously developed by Metamarkets. Joined pre-spin out from Snap in 2019. Led business operations, helped w/ GTM strategy items & seed fundraising, project managed the exit to Snap.
Senior Manager, CTV Partnerships
2018 - 2019
The Trade Desk ($TTD) is the leading independent advertising technology company in digital. Responsible for strategic partnerships with leading Connected TV publishers (Amazon, Discovery, Time Warner). Significant focus on improving operations within our team to scale revenue growth (PMP Deal Library, new Tableau dashboards, etc.).
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
Raised $257,500,000.00 from Citibank, City National Bank, East West Bank, U.S. Bancorp, Bridge Bank and Opus Bank.
Head of Business Development
2017 - 2018
MAX was acquired by Applovin ($APP) in September 2018. MAX is the world’s first programmatic enablement platform for mobile app publishers. Responsible for leveraging extensive network with demand-side platforms (DSPs) to grow exchange from 0-to-1 with significant focus on optimizing the connections between buyers and sellers (bid request / response, auction dynamics, etc.) to scale revenue.
Senior Business Development Manager, Exchange
2013 - 2017
MoPub acquired by Twitter in November 2013. Responsible for signing-and-integrating +200 new demand-side platforms (DSPs) to Twitter's advertising exchange; MoPub. Partners ranged from enterprise (Facebook, LinkedIn, Yahoo, AOL, Sprint) to SMB (Applovin, TapCommerce, The Trade Desk, King.com) to international (Baidu, CyberAgent, Zalando). Focused on scaling output with minimal input; rigorous prioritization of partner on-boarding, optimizing internal workflows + processes to remove blockers and unlock scale. Additional focus on growing revenue in international markets (CHN, JPN, KOR, BRA).
X is a social networking platform that allows its users to send and read microblogs.
Raised $12,869,191,511.00 from Greenlight Capital, Binance, Litani Ventures, Qatar Investment Authority, Qatar Holding, The Lawrence J. Ellison Revocable Trust, Fidelity, Alwaleed Bin Talal, Sequoia Capital and Vy Capital.
Business Development Manager
2013 - 2013
MoPub was acquired by Twitter ($TWTR) in October 2013. MoPub is the world’s largest mobile advertising exchange for mobile app publishers. Responsible for all signing-and-integrating all new demand-side platforms (DSPs) to MoPub's advertising exchange. Signed and on-boarded +30 demand-side platforms. Focused on rigorous prioritization of top customers and optimizing sales and on-boarding processes to maximize output. Partnered closely with members of the executive team, account management, technical support and legal. Individual contributor role.
MoPub is a mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions.
Raised $18,500,000.00 from IRIS, Icon Ventures, Accel, Suleman Ali, AngelPad and Harrison Metal.
Business Development Manager
2012 - 2012
Evaluated new strategic partnerships to grow revenue for mobile ad network. Researched and qualified third party platforms in creative development, ad campaign delivery and data enrichment. Also supplemented agency sales team to win new business. Collaborated with executive team, sales and ad operations.
Business Development Manager
2012 - 2012
Mobile division of Epic Media Group was acquired by Kinetic Social in December 2011.
Mobile Specialist, Sales
2011 - 2012
Led mobile advertising division to grow revenue Focused on supplementing agency sales team, trafficking ad campaigns and evaluating third party vendors. Collaborated with executive team and agency sales team.
Network Manager, Performance & User Acquisition
2010 - 2011
Jr. Network Manager, Performance & User Acquisition
2010 - 2010
Education
Bachelor of Arts - BA
2005 - 2009