Jack Kern

Director, Strategic Initiatives

2022 - Current

DT is the leading independent mobile growth platform — leveling up the landscape for advertisers, publishers & OEMs. Primarily a project management role with deliverables spanning internal process creation / rollout for cross-functional teams, org structure design + implementation for commercial + technical teams, product development + GTM, vendor partner migration (commercial + technical) post-M&A -> new stack / entity. Also led growth strategy to diversify core business into new mediums.

Advisor

2019

Breakpoint Capital is a seed stage investment platform, investing in formation stage startups and entrepreneurs, created by Jim Payne (former CEO & Co-founder of MoPub).

Head of Business Operations

2019 - 2022

Facet was acquired by Snap ($SNAP) in December 2021. Facet is no-code data visualization tool for real-time metrics built on technology spun out of Snap, previously developed by Metamarkets. Joined pre-spin out from Snap in 2019. Led business operations, helped w/ GTM strategy items & seed fundraising, project managed the exit to Snap.

Senior Manager, CTV Partnerships

2018 - 2019

The Trade Desk ($TTD) is the leading independent advertising technology company in digital. Responsible for strategic partnerships with leading Connected TV publishers (Amazon, Discovery, Time Warner). Significant focus on improving operations within our team to scale revenue growth (PMP Deal Library, new Tableau dashboards, etc.).

Head of Business Development

2017 - 2018

MAX was acquired by Applovin ($APP) in September 2018. MAX is the world’s first programmatic enablement platform for mobile app publishers. Responsible for leveraging extensive network with demand-side platforms (DSPs) to grow exchange from 0-to-1 with significant focus on optimizing the connections between buyers and sellers (bid request / response, auction dynamics, etc.) to scale revenue.

Senior Business Development Manager, Exchange

2013 - 2017

MoPub acquired by Twitter in November 2013. Responsible for signing-and-integrating +200 new demand-side platforms (DSPs) to Twitter's advertising exchange; MoPub. Partners ranged from enterprise (Facebook, LinkedIn, Yahoo, AOL, Sprint) to SMB (Applovin, TapCommerce, The Trade Desk, King.com) to international (Baidu, CyberAgent, Zalando). Focused on scaling output with minimal input; rigorous prioritization of partner on-boarding, optimizing internal workflows + processes to remove blockers and unlock scale. Additional focus on growing revenue in international markets (CHN, JPN, KOR, BRA).

Business Development Manager

2013 - 2013

MoPub was acquired by Twitter ($TWTR) in October 2013. MoPub is the world’s largest mobile advertising exchange for mobile app publishers. Responsible for all signing-and-integrating all new demand-side platforms (DSPs) to MoPub's advertising exchange. Signed and on-boarded +30 demand-side platforms. Focused on rigorous prioritization of top customers and optimizing sales and on-boarding processes to maximize output. Partnered closely with members of the executive team, account management, technical support and legal. Individual contributor role.

Business Development Manager

2012 - 2012

Evaluated new strategic partnerships to grow revenue for mobile ad network. Researched and qualified third party platforms in creative development, ad campaign delivery and data enrichment. Also supplemented agency sales team to win new business. Collaborated with executive team, sales and ad operations.

Business Development Manager

2012 - 2012

Mobile division of Epic Media Group was acquired by Kinetic Social in December 2011.

Mobile Specialist, Sales

2011 - 2012

Led mobile advertising division to grow revenue Focused on supplementing agency sales team, trafficking ad campaigns and evaluating third party vendors. Collaborated with executive team and agency sales team.

Network Manager, Performance & User Acquisition

2010 - 2011

Jr. Network Manager, Performance & User Acquisition

2010 - 2010