JA

Jacob Afriat

Investor in Food & Sustainability

New York, New York

Overview 

Jacob Afriat, a seasoned investor based in New York City, currently serves as a General Partner at Great Circle Ventures, specializing in food and sustainability investments. With a strong background in corporate finance and venture capital, Jacob has successfully advised and invested in a diverse range of early-stage startups, contributing to the growth and success of companies like Serve Robotics and Zya. Jacob's career highlights include his role as an investor and board advisor at Serve Robotics, a company that successfully went public, and his involvement in advising and investing in various startups in the food and sustainability sectors, showcasing his expertise in identifying and supporting innovative ventures in these industries.

Work Experience 

  • General Partner

    2023 - Current

    Coming soon…

  • Investor & Advisor

    2023

    EQUII is pioneering a grain fermentation technology to deliver protein on the plate through staple foods like Bread and Pasta, as opposed to meat. Our products deliver exceptional nutrition in the form of Complete protein while retaining taste and texture of conventional products. Our first product, Bread, was launched in 2023 in wholesale and Amazon and will be available in Retail stores across US, starting 2024.EQUII was founded in 2021 by fermentation expert Monica Bhatia, grain expert Baljit Ghotra and Michelin star chef Sebastien Canonne and is backed by Khosla ventures and kdT ventures.

Equii is a food technology company tha produces the high-protein grain flours.

Raised $6,000,000.00 from Great Circle Ventures.

  • Investor

    2024

    Supergut is the leading evidence-based nutrition brand focused on the gut microbiome. Harnessing the power of all-natural, GLP-1-boosting ingredients, Supergut is clinically validated to improve metabolic and gut health, curb cravings, reduce blood sugar levels and weight, and improve mood and energy. Supergut products are delicious and nutritious, recognized as Best Nutritional Bar by Good Housekeeping. Founder and CEO Marc Washington launched the Los Angeles-based brand in 2022 to fix our broken food system and create a convenient, affordable path for people to transform their health and to improve public health at large.

Supergut is a tasty product with clinical validation that affects the gut to produce demonstrable health effects.

  • Investor

    2021

    By combining continuous fermentation with advanced control methodology, Pow Bio is quickly optimizing the fermentation process and deliver high yields at low costs.

Pow.bio provides a genetically engineered solution for fermentation scientists.

Raised $11,225,000.00 from Thia Ventures, XFactor Ventures, Hitachi Ventures, Gullspång Re:food, VECTORS, Possible Ventures, Vectors Angel, Better Ventures, iSelect and Bee Partners.

  • Investor

    2024

    Mealogic connects brands and their audiences through delicious, healthy fresh prepared meals made locally in their community and nutritionally designed for their needs.

  • Investor

    2022

    Hedgehog is a technology company growing and harvesting gourmet mushrooms for one-third of the cost of traditional farming while also increasing harvest yields to produce more crops

  • Investor & Board Advisor

    2022

    Reducing sugar without compromising on taste or texture with an enzyme ingredient that converts sugar into a vegetable fiber

  • Investor

    2021

    Climate change, deforestation, forced labor and many other issues are putting the world’s chocolate supply at risk of collapse. The time is now to build a cleaner and better future of food. We are developing the newest plant cell culturing technologies in order to create a new supply of chocolate that is scalable, sustainable and better for the planet.

California Cultured is a food company creating sustainable, lab-grown cocoa that is less bitter and requires less sugar to be tasty.

Raised $4,000,000.00 from IndieBio and SOSV.

  • Investor (IPO)

    2021

    Why deliver a 2-pound burrito in a 2-ton car? Serve is the future of sustainable, self-driving delivery. Our zero-emissions rovers are designed to serve people in public spaces, starting with food delivery. We partner with platforms and merchants to help local businesses reach more customers. Come join us, we are hiring!

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