Jake MccGwire
VP of Marketing at Komi
Jake MccGwire
VP of Marketing at Komi
Kensington, England
Overview
Work Experience
VP of Marketing
2023 - Current
Focused on growing KOMI's subscriber base. Owning acquisition, retention and unit economics.
Head of Growth
2022 - 2023
Owning all things growth @ Komi. Komi is building the ultimate creator hub. All the key tooling a creator needs, in one place. Our vision is to empower creators to build deeper, direct and more rewarding relationships with their audience. Komiβs first product is the worldβs best landing page for the creator economy. A Komi-powered landing page makes it easy for creators of all levels to consolidate all their offerings natively into a beautiful, fully-personalized hub. A home on the internet for every creator. Komi-powered landing pages are supporting leading creators with a combined global audience of over 1 billion.
Advisor
2022
Advising Resolute on CRM ops
Advisor
2022 - 2024
Advising Mustard on GTM for UK & EU markets
Growth
2022 - 2023
Head of Growth
2018 - 2022
Head of Growth at Camplify, one of the world's largest RV rental marketplaces. - Scaled annual revenue from $1.6m to $20m πͺ - Went from a 17-person startup to listing on the ASX π - Paid out over $70m to van owners across Australia, New Zealand, UK & Spain π° - Grew our community of van supply from 3,000 to 10,000 vans worldwide π - Grew annual GTV from $7.9m to $60m π₯
CEO & Co-Founder
2016 - 2018
-Founded Evopass (originally known as TicketChain) whilst at University, grew the team from three to seven people and developed a sales & marketing strategy which led to us achieving β¬30,000 in monthly sales. -Oversaw the development of a mobile application and website which enabled over β¬120,000 in sales within five months of going live. Used React Native & Expo frameworks to enable continuous deployment & iteration. -Led the company through a full pivot and rebrand, including a new business model, mission and product strategy. Went on to lead the development of a Web App P2P marketplace. -Developed a digital marketing strategy and implemented it across Facebook, Medium and Google Adwords. Was solely responsible for implementation and optimisation of Adwords. -Was responsible for fundraising and secured β¬60,000 in funding through private investments and grants. -Skills learnt: Sales, Negotiation, Fundraising, Rebranding, Agile Product Development, Product Direction & Roadmap, SCRUM, Hiring, Google Analytics, Adwords, Digital Marketing, Managing Teams, Pivoting. Evopass is a Dublin-based startup that develops digital ticketing software to control and monetise how event tickets are resold. www.evopass.io
Co Op- Strategy & Operations - Fsi
2015 - 2016
Interned with Deloitte Consulting over the space of 12 months. Focused primarily in Financial services focusing with a major Irish bank and Healthcare Insurer.
Research Analyst
2013 - 2013
Research Analyst
2012 - 2012
Education
Bachelors of Arts
2013 - 2017
Bachelor of Arts (BA)
2015 - 2016
A*A*A
2007 - 2012