James Riseman
Head of Product Marketing at SaaS Labs
San Francisco, California
Overview
Work Experience
Head of Product Marketing
2022 - Current
SaaS Labs is s Sequoia-backed, Series B company focused on communication- and AI-based solutions for Sales and Support agents in SMB and mid-market companies. I'm building out the PMM function here with a focus to make PMM the "force multiplier" for all go-to-market efforts. PMM oversees pricing, packaging, positioning and messaging.
Principal
2016
Started consultancy focused on improving data-driven marketing. Primarily have three types of (VC-backed) clients: -Growth marketing and analytics for data-driven companies, like Farewell, Domino Data Lab, Opsani and HouseKeys. -Product marketing and marketing leadership for very technical companies, like Domino Data Lab, Treasure Data, Cleanlab, Clearspeed, PubNub, YotaScale, Weaveworks, and BrightFunnel. Spearheaded Forbes and developer press coverage for PubNub. -Data science product leadership for companies like Plate IQ. Co-hosted regular events on Demand Gen: www.meetup.com/demand-gen/
Limited Partner
2018
Portfolio companies include Airbnb, Amplitude, DigitalOcean, Fabric Genomics, and other product innovators.
Mighty Capital is an early-growth venture capital firm that capitalizes on the growing influence of product management in corporate success.
Director of Product Marketing
2021 - 2022
SoftBank-backed Treasure Data is the leading enterprise CDP (Customer Data Platform) with hundreds of customers in the Global 2000. James is responsible for technical storytelling, and drives: -Product launches -Technical storytelling -Product demos
Treasure Data is a software development company that develops a cloud-based data analytics platform for data management.
Raised $288,050,000.00 from SoftBank and Carbide Ventures.
Director of Product Marketing
2015 - 2016
Led Analytics/ Insights and front-end (Browser & Mobile) Product Lines, and managed team of product marketers.
New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.
Raised $214,500,000.00 from TPG, Wellington Management, T. Rowe Price, Fidelity, BlackRock, Passport Ventures, Tenaya Capital, T. Rowe Price and Trinity Ventures.
Principal Product Marketing Manager
2014 - 2015
Led launch of Rocket Fuel PMP (private marketplace)
Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media.
Raised $76,600,000.00 from Akkadian Ventures.
Senior Manager, Product Management & Product Marketing
2010 - 2014
Led Go-to-Market and launch for Cisco WebEx Meetings Server. Promoted to lead Go-to-Market for all WebEx meetings products & services.
Cisco DevNet is your source for everything developer at Cisco Systems.
Co-founder & Advisor, Technology & Strategy
2009 - 2011
Creator behind social networking site for the real estate industry. Launched in early 2010 with over a dozen partners and thousands of members. Built and managed development team.
Founder and President
2007 - 2009
Built personal video studio and Web hosting business from scratch. Transformed business to cloud-based software company. Recruited engineers, developed prototype, and pitched angel investors and VCs. Sold dozens of clients before shelving business.
Senior Product Manager & Product Marketing
2000 - 2007
Leading speech recognition company. I specialized in product management, marketing and business development for speech and voice security applications.
Nuance Communications provides conversational AI innovations that bring intelligence to everyday work and life.