•
Introducing BRV Office Hours.
Talks about Startup, Office Hours and Advice
JL
Jana Lee
Director of Product at Cricut
New York, New York
Overview
Jana Lee is a highly accomplished Director of Product based in New York, known for her leadership and expertise in digital media, strategy, and entrepreneurship. With a successful career that includes roles at Cricut, Kinship, and Lunchbox, she has excelled in building strategic partnerships and driving product innovation in the consumer internet sector.
Highlights of Jana Lee's career include her role as the Founder of Fun Org and as the GM/Founder at Tapestry, a betaworks studio co., showcasing her entrepreneurial spirit and ability to lead successful ventures in the digital marketing and social media space.
Work Experience
Director of Product
2022 - Current
Cricut Inc. is a creative technology platform company know for its flagship line of smart cutting machines.
Interim Head of Product
2021 - 2021
I joined Lunchbox as the Interim Head of Product to strengthen a product led organization during a time of hypergrowth. As an interim member of the leadership team I was able to: *Work across sales, operations, engineering and customer support leadership to build out the product infrastructure and processes to continue to scale *Quickly build out the product team from zero, moving product decisions from the Engineering Org to a full Product and Design Org *Implement KPI driven product success metrics that directly tied to an aggressive roadmap and Lunchbox's strategic goals *Collaborate with the new VP of Engineering to implement agile development practices *Build product input and documentation cycles to support sales and customer success organizations *Build a team culture that made everyone excited to come to work each day *Be known as the "cross-functional cultural beacon" All of these processes were put in place to keep the already breakneck speed of the Lunchbox engineering team moving quickly while shifting to a product driven development roadmap.
Lunchbox Technologies is the premier online ordering system for enterprise restaurant chains to grow their online presence.
Raised $72,059,996.00 from Sweetgreen, DoorDash, 645 Ventures, Coatue, Beyond Capital, Apple Core Holdings, &pizza, Primary Venture Partners and Frontline Ventures.
Director of Product
2019 - 2021
As Director of Product, I led the product strategy and go-to-market plans for new business ventures in the $225b pet care industry, building new products from conception through pilot and scale. This includes working with revenue, internal platforms, and our core data team to align on our roadmaps, productization paths, and key areas of integration both within Kinship and the (much) larger Mars organization.
Kinship develops transformational technologies to create a brighter future for pets around the world.
Mentor
2015 - 2020
The New York Fashion Tech Lab is a community-driven, relationship-building, collaboration, and business development platform.
Principal
2014 - 2019
BlueRun Ventures is a venture capital firm focused on opportunities across mobile software, services, and financial technology.
Advisor and Investor
2017 - 2017
Supernatural is a company that aims to clean up creative baking through its natural food colors and sprinkles. Founded by Carmel Hagen, Supernatural baking products are heat-resistant, made from real fruit and vegetable sources, and show that fun doesn't need to be sacrificed in order for you to lead a healthy lifestyle.
Supernatural is a maker of plant-based baking ingredients.
Raised $1,500,000.00 from Chobani Food Incubator.
Advisor and Investor
2017 - 2017
Kitsplit is re-imagining the Hollywood production studio as a local marketplace. Kitsplit enables all visual storytellers, regardless of background and budget, to become their own studio with access to world-class gear and services. Today Kitsplit is the the largest rental marketplace and community for gear rentals, and has been called "the AirBNB of cameras" by Forbes and Fast Company.
GM/Founder
2013 - 2014
Tapestry is a mobile storytelling platform using a new format to connect authors and readers in an immersive way. Inspired by Robin Sloan’s Fish: a tap essay, Tapestry allows storytelling to embrace some of the most important pieces of telling a great story: succinctness, pacing, and creativity.
Founder
2011 - 2012
Fun was the easiest way to find, purchase and attend amazing events. Fun was the first kind of social ticketing in accessibility, design, and experience and was a leader in apps with the simplicity of “one-click” mobile purchasing.
Head of Mobile Product
2010 - 2011
Lead the design, development and execution of mobile products for Examiner.com. Built partnership and content distribution strategy with foursquare to push examiner.com’s hyperlocal content into foursquare’s hyperlocal user base. Built industry leading mobile publishing platform to support over 70k web journalists.