Jared Erondu
SVP of Design & Marketing at Lattice
Jared Erondu
SVP of Design & Marketing at Lattice
New York, New York
Overview
Work Experience
SVP of Design
2023 - Current
Lattice works with companies across the globe to turn managers into leaders, employees into high-performers, and companies into the best places to work. Supporting 5,000+ organizations (Slack, Asana, Figma, Pinterest, Reddit) // $330m+ raised to date. Supporting an incredibly talented team across Brand Design, Content Design, Product Design, Research, and Operations.
VP of Design & General Manager (Performance Suite)
2022 - 2023
VP of Design
2021 - 2023
Head of Design
2017 - 2021
Founding Designer (Contractor)
2015 - 2017
Worked with founders from day 1 to shape and define the foundation of the Lattice platform. Wore marketing, brand and product design hats – creative directed our branding and designed our first 4 products.
Advisor
2020
Advisor
2020
Advisor
2015
Ironclad is contract management software the digital age. Capture critical information on every contract, workflow, and approval. Connect the business, with deep integrations and a modern collaboration platform. Activate actionable information that enables you to make better contracts (ironcladapp.com)
Advisor & Investor
2011
- Advisor: Ironclad, Owner.com, Switchboard, Designer Fund, Marvin, Portex, Wunderlist (acq'd by $MSFT), EatWith (acq'd by VizEat) - Investor: Wish (IPO), Unsplash (exited), Inkbox (exited), Diagram (exited), Reforge, Winnie, Simple Health, Every, Meter, Rain Neuromorphics, Akash Systems, Catch, Payfully, Edge Case Research, Pipe, Carrot, Porter Road, Orderful, Omella, ThoughtSpot, Writer, Netlify, SuperDAO, Gradual, Worldcoin, Alto Pharmacy, Compound, VStream, The Browser Company, Design To Be, Vori, Rewind, Lex
Design Consultant
2012 - 2017
Clients included: Google, Y Combinator, MIT Media Lab, Lattice, Front, Nuzzel, Fuel Capital, Sprig, Vida Health, BloomThat
Tech Journalist
2011 - 2017
TechCrunch, Envato, Macgasm, The Industry. - TechCrunch (2017): Content partnership with High Resolution. - Envato (2011-2013): Op-ed contributor to their Apple and mobile technology categories. - Macgasm (2011-2013): Covered breaking news, announcements, and live-coverage of major tech events/conferences. Primarily focused on Apple. Later, as Features Editor, I ran a column where I interviewed founders early in the mobile app space (usually their first spotlight pieces). This included Zite (acquired by CNN), Sparrow (acquired by Google), Flud, Instacast, and Ness (acquired by OpenTable). - The Industry (2011-2014): Co-founded this publication with Drew Wilson to highlight design-focused startups and give the design community a voice in the tech industry. Built an incredible editorial team of 12 and launched a podcast that was the second largest in the design category at the time (streamed 1M+ times in < 2 yrs).
Founding Design Ambassador
2014 - 2019
Founding member of Greylock's Consumer Design Community. Advising the Greylock Community team on consumer design topics, speakers and event formats, previously featuring speakers from Apple, Airbnb, Facebook, Google, and more. Advisor to two portfolio companies: Ironclad & EatWith (acquired).
Design Mentor
2015 - 2019
Early mentor for Generation Design (Gen.D)—a mentorship program for college design students to connect with designers from leading tech startups within the a16z portfolio. Year 1 Mentee: Babson College → PM, Facebook Year 2 Mentee: Cornell University → Designer, Facebook Year 3 Mentee: Cornell University → PM, Facebook Year 4 Mentee: MIT → Design Intern, PlacePass
Advisor (Acquired)
2014 - 2017
Book a seat at the chef’s table. (eatwith.com)
Founding Design and Product
2015 - 2016
Shut down October 2016. --- Copper builds tools that put you in charge of your personal information. Repeat yourself less. We're improving how you interact with online services, starting with sign-up and log-in forms. Every app and website wants information to identify you and protect your account. With Copper, enter that info once and then use it everywhere. (withcopper.com) - Led creative direction for branding - Design iOS app, website, developer portal/dashboard, and dev component - Shipped June 2016, saw over 3,000 accounts created in first week - #1 on Product Hunt with over 2K upvotes (top 1% all-time) → https://www.producthunt.com/posts/copper
Director of Design
2014 - 2015
Our mission is to remove every barrier between great ideas and bringing them to market. Saw the driven team grow from 20 to 600+ - Joined as first designer - Shipped logo redesign - Created photography studio + system - Directly grew product/brand design team from 0 to 6 - Supported growth of overall design team (product/brand/graphic design) to 16 - Built product design team's process - Team shipped v1 of company brand and product style guides - Team shipped redesign to seller dashboard - Team shipped Shopify integration - Team shipped partnership with NFL w/ BD