JB

Jasmine Boque

Marketing Project Manager at Boque Studio

San Francisco, California

Overview 

Jasmine Boque is a Marketing Project Manager at Boque Studio in San Francisco, California, with a background in foreign languages, marketing, public relations, advertising, and brand management. Her career highlights include serving as a Business Development Manager at The RealReal and working as a Product Marketing Manager at World Trade Center.

Work Experience 

BS

Boque Studio

  • Marketing Project Manager & Consultant

    2019 - Current

    • Led strategy and execution of marketing plan that raise awareness and increased revenue conversion by 57%, and reduced key business costs. • Partner with cross-functional teams to set strategy, drive impact around priority campaigns, and launch international campaigns, A/B testing, and international expansion strategies. • Driving end-to-end campaign executions, optimized conversions and monthly impressions by 5x. • Coordinate and implement content marketing, brand messaging, and awareness through different digital channels. • Manage client’s marketing campaigns and customer’s journey from brief to execution and continue to identify and solve ways to increase conversion rates. • Evaluate and identify the Go to Market for potential partners to develop the optimal partnering options that align with business objectives and product lines.

TR

The RealReal

  • Business Development Manager (ABM)

    2015 - 2018

    • Developed metrics to track the performance of key activities and ensure strong ROI. • Analyzed market trends to determine the optimal forecast strategy. • Implemented audience-driven projects and campaigns to generate new users. • Conducted competitive analysis to stay current in emerging trends and site experiences. • Collaborated with marketing and CRM to execute a lifecycle marketing strategy.

The RealReal is an online marketplace for authenticated and consigned luxury goods.

Raised $356,874,359.00 from Patricof Co, Great Hill Partners, Greenspring Associates, Greycroft, GreyLion Capital, 3L Capital and Headline.

therealreal.com
TM

Tri-Star Marketing

  • Marketing Project Manager

    2012 - 2015

    • Acted as the point of contact among executives, clients, and other external partners. • Developed a detailed project plan to monitor and track progress. • Identified and overseen expansion opportunities and strategies in new markets. • Planned and organized events related to product launches and summit conferences. • Designed and implemented marketing strategies aligned with business targets.

World Trade Center

  • Product Marketing Manager

    2010 - 2011

    • Analyzed the market and have a keen awareness of changes and trends in the industry. • Increased and launched integrated web and direct marketing campaigns. • Developed sales and promotional campaigns. • Worked with vendors and participated on the creation of media plans.

C

Coty

  • Assistant Brand Manager Marketing

    2008 - 2010

    • Defined and executed go-to-market strategies. • Created advertisements, e-market, e-newsletters and direct mail. • Identified and promoted market products to clients and consumer. • Assisted in monitoring active marketing programs and developing ways to improve those campaigns.

Education 

Articles About Jasmine

Relevant Websites