Jason Flateboe
Partner at Madrona Venture Labs
Jason Flateboe
Partner at Madrona Venture Labs
Seattle, Washington
Overview
Work Experience
Partner
2017 - Current
I lead design for Madrona Venture Labs, a startup studio based in Seattle and housed at Madrona Venture Group. From napkin to traction, we build meaningful companies from scratch. Then, we recruit founding CEOs and their teams to take these companies to the next level. We consider dozens of ideas; only a precious few survive our rigorous testing and validation process. Successful ideas get access to seed capital from Madrona and others, and guidance from the top minds in the Seattle startup ecosystem.
B2C Seller Experience Design
2013 - 2017
I ran the design team that owned the UX for eBay's largest sellers. Delivered Seller Hub, a multi-year overhaul and unification of the disparate legacy B2C seller experiences.
Design Director
2010 - 2013
Responsible for creative direction, design strategy, end-to-end UX. Created visual design framework and brand identity. Led product design for our unique price prediction technology and recommendation engine. Owned design for Decide's iPhone/iPad app and responsive mobile website.
UX Designer
2008 - 2010
Designed the Bing Travel iPhone app. Redesigned the Travel vertical to align with the Bing rebrand. Designed MSN Travel slide show pages (resulting in 50M+ monetizable page views per month, up from 7M). Other projects delivered: Frommer’s Trip Recommender, BLINK (instantaneous flight search calendar), local destination pages, LiveID account migration. Represented Travel design when working with internal/external partners (Frommer’s, MSN, Bing Maps team).
UX Designer
2005 - 2008
Responsible for creative direction, UX design, brand identity, data visualization. Designed airfare and hotel search products. Designed and built dynamic price graphs, flight maps & price predictor UX. Created partnership design proposals, leading to a successful deal with MSN. Awards: Webby Award, Travel Category 2008 PC World, 20 Most Innnovative Products 2007 Popular Science, Best of What’s New 2006 Time Magzine, 50 Coolest Websites 2006 Frommer’s, Editorial Choice Award 2006 Business Week, Best of the Web 2006
Web Designer
2002 - 2005
Responsible for end-to-end UX design and development for company sites and web applications. Led initiatives to move legacy systems to efficient online solutions. Flash design/development of games, ads and animated promotions. Served as mentor and web liaison to other division web leads.