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Seeking Alpha in Startups
Talks about Fundraising, Founders and Business
JY
Jason Yeh
General Partner at Patron
Santa Monica, California
Overview
Jason Yeh is currently serving as the Co-Founder at Patron, a venture capital firm, with a focus on various sectors including games, gaming/esports, and consumer internet. Previously, he held roles at FirstMark Capital and Riot Games, where he made significant contributions as the Head of EU Esports and in product marketing.
Highlights of his career include founding Leaf Ventures and serving on the board of Klang Games, along with leading international publishing efforts at Riot Games and making strategic investments in companies like Kudos, StoryCo, and Sandbox VR.
Work Experience
General Partner
2021 - Current
Patron is an early-stage venture firm investing in a future shaped by games.
Founder
2017 - 2021
Leaf Ventures supports entrepreneurs building for passionate communities. Investments: - 88 Rising (Media) - Anna (Food) - Avant Arte (Ecommerce) - Bubble (Childcare) - BUMP (Ecommerce) - Cafe X (Food) - Catalyte (Workforce Development) - Deliveroo (Food) - Endel (Media) - Fight Camp (Fitness) - Good Game (Social) - Hamul (Social) - Highsnobiety (Media) - Italic (Ecommerce) - Klang (Games) - Juni Learning (Education) - Localyze (HR) - Meatable (Food) - Million Pugs (Ecommerce) - obé (Fitness) - One More Game (Games) - Ox Street (Ecommerce) - Playvs (Games) - Public Goods (Ecommerce) - Raid Base (Games) - Revery Labs (Health) - SandboxVR (VR) - Sanzo (Food) - Sleeper (Fantasy Sports) - Spin (Transportation) - Wonderschool (Education) - Torch (Talent Management) - Upward Farms (Food) - Zinc (Social Impact) https://leafventures.co
Board Member
2018 - 2021
Head of EU Esports
2013 - 2017
Leading team of Rioters to deliver the best esports experiences for players in Europe. We manage and operate the EU LCS professional League of Legends league, produce the live broadcast and events, and focus our efforts on helping to build and strengthen the League of Legends esports ecosystem in Europe.
International Publishing
2010 - 2013
Head of the international publishing team at Riot focused on managing the Tencent & Garena publishing partnerships, overseeing team of publishing managers supporting our local efforts in China, Korea, Taiwan, EU, SE Asia, Brazil & Turkey, and evaluate and manage strategic projects with international focus.
Product Marketing Manager
2009 - 2010
Manage a variety of different efforts at Riot Games supporting the launch of the game League of Legends, including Online customer acquisition (AdWords, Facebook, performance ad networks), monetization (virtual goods pricing and promotions), Creative asset production (CG Trailer, iPhone game) and China launch with Tencent.
Riot Games is a global company that develops online games.
Raised $21,000,000.00 from HAX.
President, LA Chapter
2008 - 2012
Founding President of the new Los Angeles chapter of Wokai, a non-profit Internet startup focused around facilitating microfinance-based lending in rural China
Associate
2007 - 2009
Venture Capital associate focused on emerging media and Internet startups: - Led due diligence efforts for Series A investments in Riot Games and Lumos Labs - Sourced and evaluated potential investment opportunities in the emerging media and Internet space - Identified and evaluated M&A opportunities for Live Gamer - Aided FirstMark portfolio companies with corporate strategy and business development (Live Gamer, Lumos Labs, Weplay) - Performed initial industry due diligence on the Healthcare IT sector and helped to build investment plan for the sector
Analyst
2006 - 2007
Analyst in the Communications, Media and Technology practice.
CAVOK is a technical consulting firm that supports the development of manual systems and processes.
Investment Banking Summer Analyst
2005 - 2005
Analyst
2004 - 2004
Analyst in the Strategy & Planning group working on the eBay-Eachnet integration plan
Global brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.