Jason Jay Sharma

Principal

2013 - Current

(A) Recently, my consulting has expanded to consumer brands, creators and influencers, and the agencies and tools within this space. My client engagements focus on tools for the creator economy, influencer marketing, content monetization, social--as well as e-commerce around fashion, beauty, and lifestyle. This includes: • Product strategy, planning, management, and development. • Business expansion for creators, brands, and commerce tools. • Founder, investor, and executive team advisory. • Affiliate and content monetization. • Community engagement and growth. • Content and social planning (UGC). (B) I lead independent consulting for early-stage start-up, stealth, and investment teams. I regularly work with venture capital firms, founders, and the greater start-up community. My client engagements focus on: • Business development and marketing (planning and strategic partnerships) • Product and business strategy (research and analysis) • Product and feature development (feedback and beta testing) • Community growth (user feedback/customer service and social media) • Fundraising and expansion (networking and making connections) Additionally, I assist in all other general areas that may need work using my start-up operations, business development, marketing, public accounting (tax), and finance skills along with sharing my large network. Select Clients: Ebates, Bites TV, MuseMe, MetaFad, Business Development Institute (BDI), NFX Guild

Entrepreneur in Residence

2023 - 2023

Superlayer is a Web3 venture studio that builds and supports new multi-chain, tokenized consumer products and applications powered by the RLY Protocol. Superlayer works with partners and teams to facilitate the launch, staffing, go-to-market, compliance, and fundraising for Web3 projects. The Web3 venture studio’s mission is to attract and support the next 100 million people using crypto. I joined Superlayer as an Entrepreneur in Residence (EIR) to architect and launch an e-commerce business. The venture we set-up revolved around mobile-first consumer fashion initially targeting GenZ. We built an offering utilizing artificial intelligence (AI) and machine learning (ML) allowing users to create original fashion-based content with real products, and aimed to create a community utilizing influencers, creators, and the overall creator economy. This was combined with underlying affiliate monetization and Web3 components. As the Chief Product Officer (CPO), I led all product, engineering and development, and strategy. As a business, we raised money and were funded by Superlayer, M13, 11:11 Media, and Paris Hilton.

VP, Product: Creator Tools and Extensions + General Manager (E-Commerce, Affiliate, and Creators)

2021 - 2022

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Our Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. Amazon, AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems. CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, Miami, London, and Ukraine. For more information, visit CreatorIQ.com.

Co-Founder

2016 - 2021

Head of Product and Success, ShopStyle Collective

2018 - 2021

ShopStyle Collective is a global monetization platform for fashion and lifestyle influencers and content creators. We empower influencers to be lifestyle leaders by growing their brand and audience with our guidance, data, innovative tools, and team of experts. As the business' strategic product leader and product owner, I head a cross-functional team covering Product (product management + product design) and Success (user success + product marketing). In addition, I work closely with our content creators and retailer partners to focus on a product-first strategy. ShopStyle is a Rakuten company. (ShopStyle Collective is a division of ShopStyle, Inc. ShopStyle, Inc. was acquired by Ebates in 2017. Ebates was acquired by Rakuten in 2014 and is now known as Rakuten Rewards.)

Head of Product and Success, ShopStyle Collective

2018 - 2021

ShopStyle Collective is a global monetization platform for fashion and lifestyle influencers and content creators. We empower influencers to be lifestyle leaders by growing their brand and audience with our guidance, data, innovative tools, and team of experts. I lead a cross-functional team covering Product (product management + product design) and Success (user success + product marketing). In addition, I work closely with our content creators and retailer partners to focus on a product-first strategy. ShopStyle is a Rakuten company. (ShopStyle Collective is a division of ShopStyle, Inc. ShopStyle, Inc. was acquired by Ebates in 2017. Ebates was acquired by Rakuten in 2014 and is now known as Rakuten Rewards.)

Head of Product: Product Owner + Partner Integrations Lead

2017 - 2018

Engagio is a software company that helps Account Based Marketing professionals to drive new business and expand relationships with high-value accounts by orchestrating human connection at scale. Engagio was founded by Jon Miller, the co-founder and CMO of Marketo, to drive the 1:1 future and provide the scale benefits of automation with the personalization benefits of human touch. I joined as Engagio's first Product Manager serving as the owner of our core products, driving release planning and day-to-day coordination with our engineering team, and ensuring coordination across the product team. I conceived, defined, delivered, and launched products handling the full scope of product management responsibilities from investigation and setting the vision through to requirements, execution, and rollout. • As the product owner, managed all new feature releases for Engagio's three main offerings: Engage (Analytics), PlayMaker (Marketing Orchestration), and Scout (Chrome Extension). • Led all customer-facing feature rollouts and product marketing affecting over XXX (XXX+ weekly active) accounts and X,XXX (X,XXX+ weekly active) users. • Owned high-level release scope setting and sprint planning partnering with VP of Engineering. Key team member indirectly managing the engineering team to design, project manage, and deliver on all product requirements on a daily basis. • Established the customer adoption processes. Led preparing product documentation, ran internal feature training, utilized Pendo for in-app adoption efforts, and ran all beta testing interacting with customers and working directly with the customer success team. • Owned all partner product relationships and delivered integrations for all key partners including: AdRoll / RollWorks, LinkedIn, Outreach, PFL, Salesforce, SalesLoft, Sendoso, Terminus • Point-person for receiving, capturing, and synthesizing product feedback from the field (customers, prospects, internal).

VP, Product and Customer Success

2016 - 2017

MarianaIQ is the only B2B marketing platform that can target individual prospects across social platforms, delivering true multi-channel marketing. Powered by artificial intelligence and deep machine learning our platform delivers targeted and personalized account-based marketing. We built a SaaS application to run hyper-targeted marketing campaigns on channels like display, e-mail, social, and AdWords. Our key differentiator was our large dataset (over one billion data points on people and companies), and custom machine learning and deep learning based NLP algorithms which give orders of magnitude better performance over traditional targeting methods. • Managed international team (customer success team in India) • Worked closely with CEO, CTO, product, and engineering teams to address customer bugs, issues, and concerns • Developed and instilled all new processes for customer success where there was once none • Managed all externally facing customer relationships • Responsible for product feedback and integrating product needs into offering • Regularly shared pulse of customers with marketing and sales • Expanded customer success content for internal use and best practices for customer use (product marketing) Select Clients: Microsoft, Zendesk, MemSQL, Gigya, WhiteHat Security, Juniper, LeadGenius, Domino Data Lab, Nanigans, Fuze, Egnyte, Symantec

VP, Customer Success, Product, Marketing

2013 - 2016

Piqora's visual content marketing suite helped consumer brands and publishers drive engagement, sales, and ROI from Pinterest, Instagram, and Tumblr. More than 500 brands used Piqora generating $3.6 million ARR. I led a cross-functional team covering adoption (users, customer success, brand relationships), product (insights, innovation, beta testing, rollouts), and marketing (product, partnerships, events) that was in charge of strategizing and collaborating (post-sales) with the marketing and e-commerce teams of over 500 consumer brands and publishers around engagement and conversion at Piqora. Select Clients: Amazon, Wayfair, Conde Nast, Etsy, Airbnb, Buzzfeed, Shutterfly, Minted, One Kings Lane, The CW, Expedia, Zappos, Kimpton Hotels, American Eagle, Williams-Sonoma, Mashable, CapitalOne, Target, Gap, The Today Show, Campari, ASOS, WWE, XO Group, Benefit Cosmetics, Poshmark, Beachbody, Food52, JustFab, Fossil, Victoria's Secret, Macy's, Lancome, Uniqlo, New Balance, Stuart Weitzman, Urban Decay, Vans, Crate&Barrel, Joe's Jeans, Gilt, Century 21, Dynamite In detail: I conducted research of customer brands and analyzed usage data to explore growth opportunities, which I worked on with our engineering team. I internally tested newly developed products and features, ran beta programs with customer brands, and shared usage, bugs, and feedback for further product development. With each new feature launch, I identified product market fit, ran product and customer marketing, and was fully responsible for adoption. This closely aligned with the marketing I led to discover use cases, develop content, and host or attend events. In addition, I advised the sales team, improved operational processes, explored marketing and product partnership opportunities, and conducted analysis for network partners and investor reporting. My ultimate goal was product adoption and brand recognition--that entailed customer experience, strategy, and relationship building.

Head of Marketing, Community, and User Experience

2012 - 2012

News360 was a next-generation news personalization and aggregation service. It learned from your cloud and uses semantic analysis to inform you of major ongoing events to provide content that is relevant to you. • Tailored product marketing and public relations (managing external team) to correctly position mobile application • Worked together with product development and design team to determine product strategy • Ran beta testing efforts, responded to and analyzed all user feedback, and grew community • Managed all customer experience and service operations for over 3 million+ app users • Built partnerships with publishers and news providers • Ran user promotions and marketing campaigns to drive growth