JL

Jay Lanners Jr

Strategy & Planning - Individuals at Mercado Pago Brazil at Mercado Libre

São Paulo, São Paulo

Overview 

Jay Lanners Jr is currently leading strategy at Mercado Pago in São Paulo, leveraging his background as an ex-Bain consultant and Wharton MBA graduate. He has excelled in roles such as Head of Strategy & Planning at Mercado Pago Brazil and as a Venture Scout and Partner at 1616 Ventures, showcasing expertise in growth strategies and product management.

Work Experience 

  • Sr. Manager - Head of Strategy & Planning - Individuals @ Mercado Pago Brazil

    2024 - Current

  • Venture Scout

    2024

  • Partner

    2022 - 2023

    Investing in Pre-Seed and Seed stage startups in Brazil Investments: -Oya Care -FLOKI (exited) -Genial Care -Assis -Kuri Saúde -Comp -Covalenty -Neofin -TBA SAAS

  • Co-founder & CEO

    2018 - 2021

    We founded Ânimo to be a wellness super-app, starting with fitness and meditation content. We raised USD 300K in Venture Capital. We built a world-class team of experts in Product, Technology, Strategy, Finance, Operations, and Marketing. We built a great app with exponential growth in usage but had a tough time monetizing. We pivoted to an offline-to-online model, acquiring over 400 subscribers and reaching R$20K MRR, but the pandemic got in our way at every point. We did a lot of things right and a lot of things wrong. It was an amazing learning experience, and I am now a much better entrepreneur and startup investor as a result of this experience.

  • Investment Associate

    2017 - 2018

    Opened the LATAM office for Amadeus Made Series C Investment in Creditas

  • MBA Intern

    2017 - 2017

  • Corporate Development, Strategy & Investor Relations

    2013 - 2015

    Corporate Development (M&A and Corporate Venture Capital), Strategy, and Investor Relations

  • Associate Consultant

    2011 - 2013

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