JL

Jay Lanners Jr

Strategy & Planning - Individuals at Mercado Pago Brazil at Mercado Libre

São Paulo, São Paulo

Overview

Work Experience

  • Sr. Manager - Head of Strategy & Planning - Individuals @ Mercado Pago Brazil

    2024 - Current

  • Venture Scout

    2024

  • Partner

    2022 - 2023

    Investing in Pre-Seed and Seed stage startups in Brazil Investments: -Oya Care -FLOKI (exited) -Genial Care -Assis -Kuri Saúde -Comp -Covalenty -Neofin -TBA SAAS

  • Co-founder & CEO

    2018 - 2021

    We founded Ânimo to be a wellness super-app, starting with fitness and meditation content. We raised USD 300K in Venture Capital. We built a world-class team of experts in Product, Technology, Strategy, Finance, Operations, and Marketing. We built a great app with exponential growth in usage but had a tough time monetizing. We pivoted to an offline-to-online model, acquiring over 400 subscribers and reaching R$20K MRR, but the pandemic got in our way at every point. We did a lot of things right and a lot of things wrong. It was an amazing learning experience, and I am now a much better entrepreneur and startup investor as a result of this experience.

  • Investment Associate

    2017 - 2018

    Opened the LATAM office for Amadeus Made Series C Investment in Creditas

  • MBA Intern

    2017 - 2017

  • Corporate Development, Strategy & Investor Relations

    2013 - 2015

    Corporate Development (M&A and Corporate Venture Capital), Strategy, and Investor Relations

  • Associate Consultant

    2011 - 2013

Relevant Websites