Jay Seleno
VP of Marketing at ArcaMax Publishing
Jay Seleno
VP of Marketing at ArcaMax Publishing
Aliso Viejo, California
Overview
Work Experience
VP of Marketing
2021 - Current
- Championed and led a sales strategy framework to increase digital ad campaign sales: integrated and trained staff on data visualization tools to provide KPI visibility and elevate the value proposition - Trained and mentored sales teams on sales-focused performance dashboards ● In charge of the development and execution of all revenue growth expansion efforts: - Pioneered a programmatic ad strategy that defined consumer targeting across untapped revenue streams (digital advertising, email newsletter sales, display advertising) - Innovated and led a scalable, revenue growth strategy that leveraged email advertising: developed interactive sales enablement tools to uncover specific consumer buying patterns/data ● Fueled relationship excellence across national direct advertisers and advertising networks: - Integrated and conducted monthly performance reports: ad spend ROI, lead quality, data management regulations/compliancy SALES SUCCESS 🔥 Increased recurring ad sales by 30% within 3 months MARKETING PERFORMANCE SUCCESS 🔥 Grew total email list revenues by 32% in 3 consecutive quarters, exceeding targets overall by 25% 🔥 Increased website display ad revenues by 40% in 3 months 🔥 Grew consumer audience by 15% in 3 months
Director of Digital Marketing
2019 - 2020
● Modernized the marketing performance model to drive engagement, conversions, and scalable reach: - Developed, Integrated, and trained cross-functional staff on marketing analytics performance and data visualizations - Strategized/led the transition from disparate email marketing platforms to Salesforce Marketing Cloud ● Built out the 1st marketing analytics data science team providing real-time data, metrics, and insights: - Led departmental supervision of digital advertising efforts across social, email, and display channels - Spearheaded a content tagging/visualization strategy for a high-net worth audience: led a retroactive approach to apply content tags and design interactive visual dashboards - Championed a cross-collaborative sales strategy to elevate team success: created a dual focused presentation that paired marketing and sales experts to elevate product launches and improve sales MARKETING PERFORMANCE SUCCESS 🔥 Reduced marketing content production time by 15-20% 🔥 Increased lead conversion by 23% for an unrealized affluent audience
CEO
2009 - 2019
● Directed and elevated the national business development strategy to dramatically expand market reach: - Overhauled the strategic sales model to emphasize a data-driven approach, providing targeted metrics (email audience behavior/reaction) & a comprehensive analysis unparalleled in the industry - Championed a scalable, lead generation process to monetize customers & radically increase LTV: identified and compiled advertisers internal customers lists & marketed on behalf of advertisers - Spearheaded a 1st party advertiser partnership model by optimizing the value proposition and designing a new product line (powerful proprietary email marketing technology) that outperformed the competition - Designed interactive dashboards for the sales/ops teams to drive industry-leading revenues/distribution ● Acted as a Product Manager for development of an internal audience segmentation/analytics software: - Led a proprietary email marketing SaaS platform for full campaign management: designed the segmentation strategy to evaluate customer behaviors & the creation of data science/reporting tools - Innovated and built out a consumer behavior targeting framework that integrated machine learning algorithms to predict consumer behavior, source high-value opportunities/interactive visualizations ● Built the sales department including recruitment & mentoring of a best-in-class national sales team: - Created sales-focused, data exploration tools for the sales team to effectively monetize subscriber lists - Defined and drove a forward-thinking, strategic company vision that clarified best market fit for services and afforded a creative and risk positive culture SALES SUCCESS 🔥 Improved gross margin to 82%, (above industry average) 🔥 Completed successful sale of the company in 2016 to a private equity group MARKETING PERFORMANCE SUCCESS 🔥 Grew email audiences across diverse consumer verticals from 1.5M to 200M subscribed addresses 🔥 Increased annual revenues 2.5X YOY
Information Technology Manager
2002 - 2009
● Reported to the Board of Directors and managed all aspects of the firm's IT including budgets, project planning, systems design, and implementation of the IT resources needed to support 150+ attorneys and staff ● Managed a team of support professionals and led multiple systems modernization initiatives