Jay Webster

Founder

2024 - Current

Transform Your Product Vision into Market Dominance! I can help you unlock sustainable growth with expert product, tech, and marketing strategies. Struggling to find the right product leader? A fractional CPO may be the answer. ✅ Tap into senior-level strategic expertise without the full-time executive price tag. I bring decades of product development experience. I can help you define vision, build roadmaps, and launch successful products. ✅ Boost your bottom line. I offer a flexible, cost-effective solution for startups, transforming companies, or those needing temporary product leadership support. ✅ Scale with your business. Need help with a big product launch? Or focused mentoring for your product team? I can adapt to your changing needs. ✅ Unleash strategic innovation. I can provide a fresh perspective to help you identify untapped opportunities, mitigate risks, and optimize your product development processes. ✅ Empower your in-house talent. I mentor and elevate your existing product team, leaving a lasting impact on your organization's capabilities. I am a results-driven product, technology, and operations leader with over 25 years transforming products and businesses. Bring my expertise in product development, strategic planning, GTM, product marketing, and scaling SaaS solutions. #fractionalcpo #productleadership #startup #innovation #productdevelopment #leadership

Board Advisor

2024

Project DORIS is a skunkworks initiative funded by BVNZ and Callaghan Innovation working to solve the massive information problem that doctors and nurses in oncology have to deal with every day.

Board Advisor

2023

MediaMix.ai has created a modern, data-driven approach to omnichannel media planning, optimization, and attribution. Leveraging the power of ML and AI, we take the guess work out of media planning, shorten the time required to build a plan by a factor of 10, provide a simplified, privacy-friendly data access mechanism, and deliver full transparency. If you're waiting months for a plan that looks only in the rearview mirror, you're doing it wrong.

Board Member

2004

Little Kids Rock (www.littlekidsrock.org) believes that all children in our public schools deserve music education. Music education is a transforming force in children's lives. This is why we are dedicated to bringing free musical instruments and music instruction to public school children. At Little Kids Rock, we believe that Music Matters. Give generously.

President, Cision Comms Cloud, Chief Product & Technology Officer

2022 - 2024

- Responsibility for the $300M Comms Cloud line of business including a global team of 1300 spanning sales, CX, FP&A, product marketing, product management, PMO, and engineering. - Designed, developed, and delivered the go forward product and platform for Cision, delivering over $18M in cost savings in 2023. - Executed the repositioning and launch of a new small business product, Buzzsumo in 2023, generating $5M in revenue via PLG GTM strategies.

President, Cision Comms Cloud and Chief Product Officer

2022 - 2022

Chief Product Officer

2021 - 2022

Cision is a leading global provider of software and services to public relations and marketing communications professionals. The company has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. www.cision.com - Led design and launch of the company’s singular, go-forward product platform – CisionOne. Released the product in the UK, US, and Canada in 2023. Lead and demo volume surpassed historical levels by 400%. - Led product and technical diligence in the acquisitions of Brandwatch, Factmata, and Streem. - Delivered novel, AI-based features to transform media monitoring, sentiment, brand reputation, and media relations. - Conceptualized and delivered a new platform for creators (Connectively) to replace antiquated and manual processes for maintaining influencer relationships. Generated significant cost savings through automation and self-serve.

Senior Product Consultant

2020 - 2021

Providing expertise in all aspects of adtech, martech, and online advertising. Zazmic maintains some of the best software development engineers in 3 top notch development locations (San Francisco, Barcelona and Dnepropetrovsk). We can help develop and grow your products. We anticipate needs and help scale businesses in a cost effective and efficient manner. We take your ideas and turn them into beautiful products.

Board Member

2018 - 2021

The IAB Data Center of Excellence is an independently funded and staffed unit within IAB, founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry. IAB Data’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.

Executive Senior Vice President Product & Engineering

2014 - 2020

I lead the most talented team in martech. Together, we make amazing stuff. KEY DUTIES - Developed a range of COVID-related projects focusing on performance marketing, cost control, and short-term revenue generation. - Devised a unified 2020 roadmap focused on emerging market opportunities and differentiation, including new self-serve and SaaS offerings. - Released the next-generation CTV solution – an innovative solution allowing brands to engage the modern streaming TV audience by interests, in-market signals, and location.

SVP Product & Engineering

2014 - 2020

KEY DUTIES - Administered a $45M annual budget, a team of 350 people, and ~$2B in yearly product revenue and consolidated multiple product, engineering, and IT teams into a one cohesive unit functioning on common standards in a common framework. - Executed numerous key solutions, including dynamic mobile ads, CTV, personalized direct mail, multi-touch attribution, influencer and paid social, multi-KPI bidding technology, and omnichannel performance marketing. - Built a massively successful programmatic advertising business at Valassis, driving 100% growth two years in a row. - Started two new lines of business in search engine marketing (SEM) and social influencer, each delivering $20M in their first year of operation. - Continued the successful integration of enterprise data systems, retired substantial technical debt, and integrated onto a single data platform. - Led the turnaround of the Valassis Digital business by building a sustainable model for growth/market leadership and recruited a top-tier engineering leadership team without incurring any recruitment costs. - Developed and delivered Apio − the company's first novel digital product, and served as a key member of the corp dev team that completed acquisitions of Spotzot, RetailMeNot, and Maxpoint Interactive. - Awarded a patent for a novel method for distribution, validation, and clearing of digital coupons using blockchain. - Awarded Product of the Year at the Sammys two years running for the Valassis Consumer Graph.

President & CPO

2012 - 2014

We started with a vision to provide an efficient way for consumers and small businesses to shop for energy. To date, we have helped nearly 100,000 customers save on their energy bills. Our site makes it easy for residential consumers and commercial consumers to do simple comparison-shopping, while giving power companies the opportunity to extend special offers and savings to potential new customers. It’s a win-win-win. - Recruited by Kleiner Perkins to co-found a company to provide customer acquisition services and platform technology to the deregulated energy industry and provide performance marketing to the energy vertical. - Designed and implemented a bespoke B2C comparison-shopping engine for the energy vertical within six months of establishing the company and formulated an electronic exchange to disrupt the commercial energy market. - At our peak, delivered 25% month over month growth. - Choose Energy was acquired by Red Ventures

Consultant

2014 - 2014