Jennifer Pollock

Content Marketing Consultant and Writer at Self

San Francisco, California

Overview

Jennifer Pollock is a Content Marketing Strategist and Writer based in San Francisco, with a strong background in content management and strategy. She has held key roles at companies like Square as Content Marketing Manager—Editorial Lead and Yahoo! Inc. as Managing Editor, showcasing her expertise in web content creation and marketing communications.

Work Experience

Self-Employed

Content Marketing Consultant and Writer
2016 - Current
Areas of expertise: Native and non-native content including blog posts, articles, SEO-geared writing, engagement emails, eBooks, case studies, white papers, long form guides, social media copy Clients: Square, Facebook, Uber, Robinhood, Solv Health, Near Future, Fairmarkit, 1984 Ventures, and several stealth startups

Square

Content Marketing Manager— Editorial Lead
2014 - 2016
Launched Square's blog and business resource center. Oversaw editorial strategy as well as branded and acquisition-focused content for both native and distributed channels. Wrote or edited all blog posts, long-form guides, eBooks, white papers, and education-focused engagement emails. Managed roster of freelancers. Worked closely with product marketing, sales, and social media teams on content distribution strategy.

Square is a software company that designs and develops omnichannel solutions.

squareup.com

Yahoo! Inc.

Managing Editor, Yahoo Screen
2013 - 2014
Oversaw a team of editors programming video content across Yahoo's verticals and social media channels. Managed third-party editorial partnerships (Saturday Night Live, Comedy Central, AMC).
Front Page Editor
2013 - 2013
Travel, Shopping, Homes, and Tech editor for Yahoo.com, generating 20-40M monthly page views. Oversaw Yahoo's cross-functional social media initiatives, including SXSW.

Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services.

Raised $6,800,000.00 from Visa, SoftBank Capital, Sequoia Capital and Reuters Venture Capital.

yahoo.com

Snip.it

Director of Content
2012 - 2013
Snip.it launched in 2011 and was a community of collecting content around shared interests. Yahoo acquired Snip.it in January, 2013.

Giftly

Content Director
2011 - 2012
Giftly (launched September 2011) allows users to create mobile gift cards for any business with a Yelp page. Giftcards.com acquired Giftly in May, 2013.

Giftly is a mobile app enabling its users to send their friends digital gift cards from any establishment.

Raised $2,800,000.00 from Brainchild Holdings, Floodgate, Thrive Capital, Baseline Ventures, Uncork Capital, Lightspeed Venture Partners and RPM Ventures.

giftly.com