Jennifer Tyson
Marketing Executive
Mill Valley, California
Overview
Work Experience
Chief Marketing Officer
2024 - 2024
Led all marketing efforts: created product repositioning delivering new website architecture and copy, produced annual customer conference generating $millions in new opportunities, launched field events and PR programs, increased inbound leads 4x and MQLs 2.5x over tenure
Chief Operating Officer
2021 - 2023
Promoted to SVP in Jan 2021 and COO in Jan 2022 to manage entire leadership team, reporting to CEO. Successfully instituted annual and quarterly strategic planning cadence, achieving 124% revenue growth, securing $52M Series B round, and integrating two acquisitions of 5 person and 20 person companies.
VP Customer Experience
2020 - 2020
Promoted to oversee customer success, support, and implementations. Led team transformation: implemented new launch structure, packages, and pricing, initiated capacity tracking, and improved booked to billed timeline, reducing avg. launch from 150 to 90 days for 90% of customers
VP of Marketing
2015 - 2020
Hired to set up the marketing programs, processes, and team from the ground up. Transformed the company from an unknown brand to a market leader, establishing market position as the go-to inspections and maintenance software for enterprise apartment managers and growing revenues 750%.
HappyCo Inc offers AI-powered software for property management, enhancing maintenance operations and resident satisfaction.
Senior Director, Product
2014 - 2015
Hired as first product executive to set strategy, drive requirements, and manage strategic partnerships. Led 6 product updates for Levi’s® Stadium app, achieving 6-10X higher user adoption than average apps. Drove product updates with key partners: Disney, Pac-12, NHL, WWE, TransitScreen.
VenueNext is a context-aware application that provides insights into guest behavior and control over its users’ entire ecosystem.
Raised $24,000,000.00 from WISE Ventures and Intel Capital.
Director, Product Management
2014 - 2014
Product Marketing Manager, iCloud & MobileMe
2008 - 2014
Apple is a corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.
Raised $1,170,230,000.00 from KB Securities, Berkshire Hathaway and Microsoft.