Jennifer Wolf
Managing Partner at Initialized Capital
New York, New York
Overview
Work Experience
Managing Partner
2022 - Current
President & Partner
2021 - 2022
COO & Partner
2016 - 2021
Initialized Capital is an early-stage VC firm focused on helping software engineers and designers with their first seed checks.
Chief Product Officer
2015 - 2017
Promoted from VP of Product in 2016
Reserve is a restaurant technology company focused on making every part of the dining experience better, for both restaurants and diners.
Raised $30,015,455.00 from Human Ventures, First Round Capital and Expa.
CEO and Founder
2009 - 2015
Plumfile provided executive-level product and design expertise to established brands and startups seeking to launch new products in the e-commerce, mobile, media, and payments / loyalty spaces. Specific expertise offered included: - Product concept definition and design (mobile, tablet, web) - Roadmap development and business requirements prioritization - Responsive and mobile-first architectures and approaches - Evaluation and management of third-party commerce, design, and payment vendors - User experience and product organization creation and mentoring - E-commerce site redesign and reengineering - Taxonomies, ontologies, information architectures and content management workflows - Mobile/e-wallets and other forms of e-commerce facilitation - User research and persona development Clients included a variety of consumer brands including Twitter, Starwood Hotels, Francesca's, Men's Wearhouse, Revolve Clothing, and Gannett / USA Today.
Vice President, Products
2006 - 2009
Managed product and business strategies as core member of executive team in a high growth phase of the company. Defined product strategy, identified new lines of business, and realized the product vision for an SaaS applications platform that combines travel, expense, dining, payments, loyalty-points redemption and rich mobile applications across consumer, small business and enterprise markets. Recruited, mentored and managed a world class team of 40 product managers, program managers and user experience designers; Completely redesigned and rebuilt the organization from scratch. Established user-centered design practices and helped transform the organization through agile, iterative product design and development.
Deem is a technology platform for the business travel industry focusing on travel, car service, and expense solutions.
Raised $536,125,373.00 from PointGuard Ventures, Hony Capital, One Equity Partners, Foundation Capital, Oak Investment Partners and SternAegis.
Partner
2002 - 2006
Boutique consultancy specializing in user experience design and strategy for a variety of consumer brands including Apple Computer, Microsoft, Starbucks, Turner Entertainment, Williams-Sonoma and Wal-mart.
Director, User Experience
1998 - 2002
Sapient acquired Adjacency in March 1999. At Adjacency: designed the very first online e-commerce user experiences for Nordstrom, Patagonia, Esprit, and other fortune 1000 brands. Awarded a One Show Gold Pencil for work on the Adobe.com e-commerce web site. As Sapient: directed, planned and executed large engagements for consumer clients including Best Buy, Deutsche Telekom, Disney, Ferrari, Nordstrom and Verizon Wireless. Established user experience, business and people management processes and practices in Milan, Italy and Munich, Germany offices.