JR

Jenny Ruth Hrafnsdottir

Founding Partner at Crowberry Capital

Reykjavík, Capital Region

Overview 

Jenny Ruth Hrafnsdottir is the Founding Partner at Crowberry Capital in Reykjavík, with a background in product management and medical devices. She has a strong track record of investing in and supporting startups, with notable investments in companies like Rocky Road and Ellie.ai. Hrafnsdottir holds an Executive Program from MIT Sloan School of Management and has served on the boards of multiple companies, including garden.io and Engaging Care. Her expertise lies in strategic planning, product development, and cross-functional team leadership, particularly within the realms of digital health and gaming/eSports sectors.

Work Experience 

CC

Crowberry Capital

  • Founding Partner

    2017 - Current

EW

European Women in VC

  • Founding Member

    2022

    https://www.europeanwomenvc.org/

g

garden.io

  • Board Member

    2019

EC

Engaging Care

  • Board Member

    2019

S

Sling

  • Board Member

    2020 - 2022

Getsling is an easy to use, free shift scheduling and planning software that helps your business manage shifts and communicate.

Raised $600,000.00 from boldstart ventures and New Business Venture Fund.

getsling.com
KC

Kara Connect

  • Board Member

    2018 - 2020

K

Krumma

  • Board member

    2010 - 2019

  • CEO

    2010 - 2013

    Managing director of a family owned company, designing, manufacturing and importing playground equipments and teaching material for the first three school levels. The role comprehends operational management together with structural product design.

B

BioCule

  • Board Member

    2016 - 2018

SS

Sólfar Studios

  • Board Member

    2017 - 2018

G

Gangverk

  • Chairman of the Board

    2014 - 2018

    The Sling product - www.getsling.com - is a communication and shift scheduling software for non-desk working small and medium sized businesses. It is built around four main features - newsfeed, messages, shifts and tasks, making it possible for managers to organize all aspects of their work on a single platform.

Education 

Investments 

Rocky Road

Seed

Total funding: $6M

Ellie.ai

Seed

Total funding: $3M

SNERPA Power

Seed

Total funding: $2M

Garden

Seed

Total funding: $20M

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