Jess Tassell

CMO

2023 - Current

Fractional CMO

2022 - 2023

Advisor

2023

Co-Founder

2022 - 2023

LP & Tidal Expert Advisor (#ten)

2021

Advisor

2021 - 2022

CMO, International

2019 - 2020

Led a team of 44 marketers covering 48 countries, 25 languages and 5 core platforms. Our mission was to bring the joy of live to fans globally. During my time in the role, we had the following impact: 1/ Reduced annual marketing costs 48% by transitioning the global performance marketing function to be independently supported in Europe 2/ Streamlined marketing to drive greater consistency in the user experience globally by focusing on 3 priority verticals and 6 languages 3/ Delivered 25%+ revenue growth in Q3 and Q4 2019 from capitalising on paid search changes in the market, channel mix optimisations, conversion improvements and the UK brand campaign 4/ Carved out the StubHub International business as a stand-alone entity and restructured the global footprint to prepare it for sale following viagogo’s $4B acquisition of StubHub in Feb 2019

Director, Integrated Marketing Strategy

2017 - 2019

Led the team responsible for cross-channel marketing to drive revenue for all categories of the business (Music & Theatre, NBA, NFL, MLB etc). 1/ Drove large promotions and brand campaigns for key retail moments, such as Black Friday, the holiday season and Super Bowl to generate and capture demand 2/ Delivered StubHub’s largest promotion in history as part of our holiday campaign, exceeding forecasts with 55% YoY growth and 93% share of site 3/ Partnered with all parts of the business (pricing, supply, ops, product, partnerships) to execute relevant & compelling campaigns to deliver on growth and other e-commerce metrics

Co-Interim CMO

2017 - 2017

Stepped up as co-interim CMO for Global Marketing as we searched for a new leader. 1/ Oversaw $150m+ marketing budget to ensure continuity of operations 2/ Partnered with the new CMO and VP of HR to complete a marketing reorganisation to scale the team and deliver 25% improvement in performance marketing

Director, Performance Marketing

2016 - 2017

Oversaw a team of 18 responsible for global Performance Marketing, Brand Media, Consumer Insights and Marketing Operations. 1/ Deployed $180m marketing budget across all performance and brand media channels to maximise performance and deliver on company traffic and revenue goals 2/ Ran RFP process to source and implement a 3rd party paid search automated bidding platform to boost search performance 3/ Led consumer segmentation study to better understand the needs of our buyers and inform our global brand campaign

Senior Manager - Strategy Consulting

2011 - 2016

A management consulting team that provides strategic and operational support for growth initiatives and corporate mergers. Select projects included: 1/ Led 15-month project with a global music company to grow digital licensing revenue by $25m per year in response to a consumer switch from purchased music to streaming 2/ Managed the integration of a $2.2B global entertainment merger to successfully combine operations across 25 countries and achieve $60m in cost savings 3/ Advised $10B national consumer products company on their growth strategy to increase revenue 60% in the next 5 years.

Manager & Senior Consultant - Transaction Advisory & Strategic Growth Markets

2003 - 2011

Equivalent management consulting team based in Melbourne, Australia. Some example projects included: 1/ Led the integration of a gas station and convenience store company’s acquisition of over 250 gas service stations across Australia 2/ Merged two online entertainment companies through cross functional integration planning, organisational design and synergy capture.