Jessica Li
GTM and AI Product at Beacons
Jessica Li
GTM and AI Product at Beacons
San Francisco, California
Overview
Work Experience
GTM and AI Product
2023 - Current
executive team at Beacons (raised $30 million, 40 employees, ~5 million users) - manage our head of marketing and CEO office, build partnerships, and work on our AI semantic search marketplace in a technical PM role
Growth, Brand Marketing, Content
2023 - 2023
built out our product led growth CRM and processes, co-launched and oversaw Creator University (our SEO project and education hub), ran 5 figure brand marketing campaign
Product, Performance Marketing
2022 - 2023
worked on our fintech products (invoicing tools), set up and ran our TikTok / Instagram / Facebook / Google ads, ran our blog and weekly product marketing newsletter sent to all active users
Recruiting, Ops, Finance
2021 - 2022
joined as our first employee and built out recruiting (hired our founding eng/design/product hires - we're now at 40 full time!) also built out ops (managed our first customer success hire) and finance
Beacons offers a platform for content creators to monetize their audience through different tools and services.
Raised $29,150,000.00 from Davidovs Venture Collective.
Venture Partner
2020
partner in Fund I and Fund II, investing in companies building data moats invested in Givingli: https://www.givingli.com/
Venture Fellow
2021
Adapt Ventures is an early-stage venture capital firm backing audacious founders with bold visions.
Instructor
2023
megaformer pilates, certified instructor
Director of Content, Global Board Member
2019
wrote a newsletter (distribution to 10K+ people) featuring Harvard alums in tech interviewed: Chief Marketing Officer at BCG Founder of Cloudflare Chief Marketing Officer at Fidelity Chief Operating Officer at Ray Dalio's Family Office Head of Data at Boston Red Sox Global Head of Data, Security, and Identity Products at Visa Head of Sustainable Finance at JPMorgan Chief Product Officer at FreeWill Head of Business Operations and Product at Bubble VP of Product at Figma SVP of Business Development at Brex Chief Marketing Officer at Lux Capital Chief of Staff at Dell Head of Impact at the Carlyle Group Chief Data Architect at Blackstone Head of Blockchain at the World Economic Forum SVP of Marketing at Pepsi Early Employee at Gusto Head of Climate at Stripe Chief Marketing Officer at Prudential Chief of Staff at Carta Chief Revenue Officer at Axon Head of the Multicultural Innovation Lab at Morgan Stanley Early Employee at Facebook Founder of Whoop (Series E) Global Head of Technical Operations at Novartis
Venture Scout
2020 - 2022
cohort #2 invested in Kadama: https://www.kadama.com/
Venture Scout
2018 - 2022
first ever scout Global Founders Capital is the venture arm of Rocket Internet (ETR: RKET) $4Bn of capital, investments include Slack, HelloFresh, Delivery Hero, Zalando, Facebook, LinkedIn, Away, and Italic invested in Pahdo Labs: https://www.pahdolabs.com/
Head of Content
2019 - 2021
YC community for women in tech with 100K+ members was the founding head of content and led featured posts, office hours, and social media published 150+ featured posts. interviewed: Founder of Glossier Founder of Evite Founder of Scale AI Chief of Staff at Glossier/COO at Haus Marketing VP at Equinox, Kate Spade, Amazon Founder of The Wing Founder of Cowboy VC Employee #1 at Brex COO at Fast & prev Head of Product Operations at Uber Lead Designer at Superhuman CEO at TaskRabbit COO at the the Techstars Barclays Accelerator Harvard Kennedy School, Harvard Business School researchers
Where women in tech talk candidly online
Raised $1,250,000.00 from Y Combinator, Friále, January Ventures, Maveron, Moxxie Ventures, Jessica Livingston, Holly Liu, Tracy Chou, Geoff Ralston and Michael Seibel.
Strategist
2021 - 2021
TSVC is an early investor in Zoom, Carta, and Gingko Bioworks founded their deep tech content interview series (including with employee #1 of Zoom)
TSVC is a venture capital firm that focuses on seed-stage technology startups.
Content Lead
2021 - 2021
YC W19 launched the blog with 12 content pieces
Bottomless is a coffee service that uses a smart scale to deliver roasted coffee based on users' consumption.
Raised $6,795,000.00 from Bossa Invest, Banana Capital, Positive Sum, Pioneer Fund, FJ Labs, Patrick O'Shaughnessy, Dalton Caldwell and Craft Ventures.