Jessica Liu

Partner

2019 - Current

Associate

2014

Being the largest Startup Accelerator in Asia, AppWorks is a community over 305 startups and 660 founders. Twice a year we gathered 30 Internet, Mobile and Smart Things startups to participate in 6-month accelerator program. Refining their product & services into product-market-fit and scalable business model through intensive mentorship, speaker series, office hours and resource sharing. Each batch will pitch their companies at Demo Day towards the end of the program. AppWorks is an early-stage Venture Capital managing US$ 61M fund. Usually in the leading position for seed, Series-A and Series-B rounds for its alumni startups. Star alumni of AppWorks includes EZTABLE, Tagtoo, PubGame, Kuo Brothers, 91APP, KKday and iCHEF. Join AppWorks team: http://appworks.tw/works/ Join Accelerator Program: http://appworks.tw/accelerator/ State of The AppWorks Ecosystem Active Startups: 376 (+48 YoY) Total Founders: 1,113 (+188 YoY) Total Raise: US $ 1.11B (+36% YoY) Total Valuation: $ 4.72B (+29% YoY) Annual Revenues: $ 4.97B (+98% YoY) Total Employees: 11,162 (+16% YoY)

Cross Sell and Digital Marketing Manager

2011 - 2014

Formulate and articulate the key milestones of card business, digital marketing and bundle/cross sell. • Develop and implement designated marketing projects covering bundle value proposition, product cross selling, new channel set-up and business strategy development. • Strategically develop digital marketing plan including A/B testing, content management, maximizing ROI and performance tracking. Online applications grown 20% and SEM CTR improved by 75% and CPC by 40%. Optimize digital channel funnel by SEO, SEM, and reallocate budget structure. • Responsible for various innovated communication plans to grow product usage and acquisition. Manage relationships with external partners including, but not limited to, Google, Yahoo and Adobe/Omniture to ensure awareness of updated partner services and changes in programs. Responsible for credit card trade marketing activities and result analysis.

Management Trainee

2010 - 2011

•Prepare business/project proposals, communicate with different parties in projects/tasks delivery, and act as coordinators in different levels. •Consolidate group daily investment studies and provide key points to branches. •Design the incentive scheme. Review and boost sales productivity by optimizing customer segments portfolio. • Maximize pricing/margin/fees opportunities from wealth management pricing deep dive

Intern

2009 - 2009

Assist a top team of Financial Advisors with market research, client management and financial planning Compile research data for client presentations. Conduct the financial market investment research and evaluation. Assist with CRC (Client Review Center) and portfolio accounts management. Attack! Marketing and