Jessica Shambora
Senior Director of Product Management at Mighty Networks
Jessica Shambora
Senior Director of Product Management at Mighty Networks
Los Altos, California
Overview
Work Experience
Senior Director of Product Management
2023 - Current
Director of Product Management
2021 - 2023
PM Brand & Growth
2018 - 2021
LP
2023
MKT1 Capital is an early-stage fund, led by former marketing leaders Emily Kramer and Kathleen Estreich. MKT1 invests in Pre-Seed thru Series A B2B startups across industries and helps startups build marketing.
Head Of Corporate Communications
2017 - 2018
• Oversaw all external company communications including press strategy and company-owned channels: blogs, social media, events, and speaking opportunities • Managed Quora's marketing communications team, partnering closely with product, design, engineering, and executive teams • Led press strategy for the launch and growth of Quora in new markets, managing relationships with media agencies abroad and collaborating with local language country managers • Developed and guided initiatives to position Quora as a top employer, including landing Quora in 6th on the list of the Best Small and Medium Workplaces in the SF Bay Area • Generated awareness for Quora's newly launched advertising platform among trade media • Consulted on product marketing communications strategy and execution for product news and launches
Writer, Communications & Marketing Consultant
2016 - 2017
I worked with a range of companies, from startups to large enterprises, including Slack, Quora, Intercom, Pinterest and several small firms on projects including: • Communications strategy • Thought leadership development • Content marketing strategy & execution • Research • Ghostwriting
Head of Customer Marketing
2014 - 2015
• Led content marketing strategy and defined brand voice for corporate identity and campaigns • Designed and implemented a free trial program requiring company-wide buy-in and support • Cultivated relationships with key customers through events and case studies • Wrote and edited copy for the blog, website, social media, demand gen campaigns, and newsletters • Measured campaign effectiveness using content management systems, tools, and analytics
Marketing Communications Manager, Instagram Ads
2013 - 2014
• Member of core team that launched Instagram Ads • Created business narrative articulating the value of marketing on Instagram • Built first-ever Instagram Handbook for Brands alongside how-to and best practices content • Created and delivered internal and external communications for the launch of ads on Instagram
Marketing Communications Manager, Facebook Ads
2011 - 2013
• Executive communications: Partnered with Facebook sales and marketing leaders to craft high-impact thought leadership, presentations, and internal communications • Scaled marketing communications: Developed all content for global industry vertical solutions targeting Facebook's advertising clients, including the creation of positioning, messaging, and presentations to articulate Facebook’s value throughout the funnel • Go-to-market: Managed strategy and execution of integrated marketing plans for vertical solutions across channels, from digital media to thought leadership to industry events like FMC, Facebook’s first major event for marketers • Key cross-functional partnership: Worked with product marketing, industry channel owners, sales training, and PR to maximize awareness and adoption of vertical solutions • Content collaboration: Collaborated with global partners on content localization, case study development, and video production • Marketing programs: Designed and executed scaled programs for advertisers, such as Facebook Marketing Bootcamp
Writer-Reporter
2008 - 2011
• Pitched, reported, and wrote stories for FOB, Tech, Pursuits, Luxury, and Career • Wrote and edited articles for the small business section, and produced companion content for iPad edition • Contributed blogs, breaking news stories, and videos for Fortune.com • Produced Fortune’s Most Powerful Women list, 2008-2010; contributed to 40 Under 40 List, 2009-2010 • Produced and moderated panels at Most Powerful Women Summit and Brainstorm Tech conferences
Assistant Editor
2007 - 2008
• Wrote stories for feature well, departments and front of book (FOB) on golf news, courses and travel • Line edited copy and wrote heds, deks and photo captions for FOB
Client Marketing Associate
2006 - 2007
• Developed custom promotional programs for clients including Ford, GM, BMW, AT&T, and Mastercard • Created marketing brochures and drafted positioning statements for SI properties • Used research, brand, and franchise offerings to demonstrate how SI delivers client objectives
Sales Associate
2004 - 2006
• Wrote and designed materials for client communications • Supported key client relationships including Nike, Electronic Arts and Wieden+Kennedy