JJ Lunsford
Head of Sales at Backflip
Jj Lunsford
Head of Sales at Backflip
Miami, Florida
Overview
Work Experience
Head of Sales
2024 - Current
Backflip's technology and capital empower anyone and everyone to improve their lives and their neighborhoods through real estate investing. It's a fun startup ride "wearing many hats"... feels like we've done too much to track! But, here are a few major things I have and/or still do own (many of which were from 0-1): - formulating a market expansion and growth strategy - marketing and growth team - community + events team - sales development team - direct sales team - sales and marketing ops + strategy (incl. directly doing all the ops work until post-Series A) - assessing, choosing, and launching Backflip's first non-loan monetized products +20x in run rate since I joined. Direct report to CEO since joining.
Head of Marketing & Community
2023 - 2024
Market Launches and Expansion
2022 - 2022
Backflip is a proptech fintech firm that enables real estate entrepreneurs to enhance local communities by revitalizing housing.
Raised $234,265,000.00 from ECMC, Greg Waldorf, ECMC, Revel Partners, FirstMark, LiveOak Ventures, Gregg Freishtat and Rob Barber.
Angel Investor
2021
I'm grateful to work with an awesome portfolio of companies and founders. Love getting to know these leaders and digging in when/where requested.
Investor
2021 - 2022
Omega is a leading multi-stage investment firm. We support a select portfolio (i.e. Docusign, ZenBusiness, Braze, DataRobot, Square) through their growth phase with business and technology expertise, and a highly engaged enterprise partner and LP network. First independent fund from previous partner at Highland Capital and then head of CVC at SAP and Citi. I worked directly with him on both the investment side and operational side of the firm.
Omega Venture Partners invests in companies that focuses on SaaS, enterprise software, and intelligent software.
Investment, Biz Dev & Growth - Associate
2021 - 2021
Techstars is a pre-eminent network of startup accelerators. Was responsible for sourcing and selecting companies for the program in our "offseasons" and worked on GTM + fundraising strategy and execution with the companies when in-program. Loved Techstars and was promoted within 3 months of joining. This was only a quick stint because Omega (who knew/trusted me from previous contract work) was making an aggressive offer to be second-in-command at a $150M multi-stage fund under the previous head of SAP and Citi's CVC arms.
Investment, Biz Dev & Growth - Analyst
2021 - 2021
Techstars is an accelerator that provides pre-seed investment and mentoring for various early stage startups.
Raised $108,919,999.00 from SVB Financial Group and Foundry Group.
Sales
2018 - 2021
Tealium is the creator and leader of the enterprise Customer Data Platform category.
Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, marketing, and segment targeting.
Raised $263,900,000.00 from CrossWork.us.