JJ Richa

CEO

2019 - Current

Pismo Ventures is a virtual incubator and studio investing resources, providing proven business strategies and developing high-end technology solutions to entrepreneurs with domain expertise. We Build Businesses * We Develop Software * We Invest Resources * We Facilitate Funding We strive to invest significant time and resources to assist our portfolio companies in decreasing the risk of failure and increasing the likelihood of success. With much skin in the game, Pismo Ventures becomes an integral part of each of our portfolio company’s successes.

Co-Founder and CTO

2021

Managing Partner | Chief Operations Officer

2019

People * Process * Performance * Profit | Transforming Businesses Into Successful Enterprises We Are a Strategic Collective of C-Suite Executives Helping You Maximize Business Growth. As your business grows, so does your need for resources, tools and people. When you work with us, you have access to each and every discipline to round out your team and departments along with the functional and strategic thinking to help your business succeed. We provide Operations, Finance, HR, Marketing and Sales on an interim or fractional basis to help identify opportunities and implement solutions to increase cash flow and reduce risk. We further help you enhance your valuation if and when you're ready for an exit.

Adjunct Faculty

2013

Angel Investor and Executive Committee Member

2008

Angel Investor

2008

Angel Investor

2008

Managing Director

2013 - 2023

BusinessVision Advisory provides management consulting, online marketing services, and web & mobile custom development services. We assist businesses with planning, running, restructuring and execution. Our marketing service division helps businesses reach their target market using the latest in online tools, social media, SEO, and paid advertising. We further provide web & mobile custom development services to fit today's robust business needs in a fast paced environment.

Founder and Managing Partner

2009 - 2023

Trenchant Ventures acquires, restructures, and adds value to distressed and underperforming companies for the benefit of shareholders and stakeholders.

CRO

2013 - 2014

As a chief restructuring officer for this specialty retail operation, the main objective was to get the business back on track after several storms that hit the business including the economic slowdown and management mistakes. During my tenure I made major changes to business operations, pricing, sales, marketing and service offerings. As with any restructuring endeavor, expenses were one of the first things to be tackled. We closed an almost empty warehouse and negotiated out of 3-year remaining lease, spread the remaining inventory to the 3 remaining stores and restructured their leases, replaced the phone system resulting in 90% monthly savings, replaced the software management system (POS, inventory, CRM, etc...) with a modern up-to-date system that gave fantastic insights into the operation and its finances resulting in 80% monthly savings, and much more. On the vendor side, we negotiated debt with all vendors including new payment plans and new terms resulting in major improvement to the business operating cash flow and debt restructuring.

Managing Partner

2007 - 2023

American Dream Estates is a real estate investment and management firm specializing in residential single family homes and multi-unit complexes. We buy, rent and sell real estate as we find opportunities anywhere throughout the United States.

Interim CEO

2013 - 2014

As an Interim CEO, the main objective was to look at the entire operation and make changes to grow the business which included decreasing expenses, revamping operations and servicing process, restructuring pricing, restructuring debt, and much more.