Joel Eriksson
Chief Strategy Officer at Persimmons
Joel Eriksson
Chief Strategy Officer at Persimmons
San Francisco, California
Overview
Work Experience
Chief Strategy Officer
2024 - Current
Board Member, Advisory Board, and Angel
2012
Board Member at Magmatic Games, which was successfully acquired by Moon Active Board Observer (Acting Board Member) at Instabridge, acquired by Degoo Board Observer (Acting Board Member) at Forza Football, recognized as a globally leading soccer app to date Advisory Board Member at Nebula Ventures (Lars-Henrik Friis Molin Family Office) Additionally, I had the opportunity to be a visiting Board Observer at iZettle, which was acquired by PayPal in a multi-billion USD deal, Neo Technology (the creator of Neo4j), and at Tictail, which was subsequently acquired by Shopify. Currently, I'm an Advisory Board Member at NewNative, a globally leading AI startup accelerator.
Vice President of Corporate Development
2022 - 2024
Strategic Partnerships, Special projects, Mergers & Acquisitions (M&A), and Financing
Vice President of Corporate Development
2018 - 2021
Also served in senior leadership roles across product, operations, and business intelligence during this period.
Head of Finance & Operations (CFO)
2017 - 2019
BetterDoctor was successfully sold to Quest Analytics on June 18, 2018. I was a part of the executive team and headed up the Finance and Operations. Co-led the exit to Quest and worked on integration June'18 to March'19 while also being the VP Ops at Quest.
Venture Capital Investor
2012 - 2017
Creandum is a leading venture capital firm and early backer of many successful tech companies incl. Spotify, iZettle, Depop, Klarna, Kahoot, Virta Health, Neo Technology (Neo4j), KRY, Epidemic Sound and Small Giant Games. Co-led, sourced and/or closely involved with 11 of Creandum's investments, whereof three have become multi billion dollar companies.
CEO & Founder (Board member from Oct 2012)
2011 - 2014
Helping corporations acquiring the next generation technologies through sourcing from the world's largest community of business incubators and accelerators. Company is still alive and thriving, and I am an active shareholder in the company.
Management Consultant & Founder
2009 - 2010
Delivered projects to senior executives, including product management, go-to-market strategy, and change management, for blue-chip clients such as Sandvik, StoraEnso, and Cloetta. This work resulted in a highly successful track record and exceptionally satisfied clients. However, it became necessary to prioritize UBI as it began to gain traction.
Quality Assurance Engineer
2008 - 2009
Led a cross-functional quality team, carrying out material testing and statistical analyses. Developed and implemented a management system according to ISO 14001, which led to significant amounts of resources and money saved.
Education
M.Sc.
2010 - 2012
Graduate studies
2011 - 2011
B.Sc.
2006 - 2010
High School Degree
2003 - 2006