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Joel Peterson

Director at Franklin Covey

Salt Lake City, Utah

Overview 

Joel Peterson, a seasoned professional with an MBA from Harvard Business School, serves as the Chairman & Founder of Peterson Partners, investing in companies like Workstream and Run The World. With a background in venture capital and entrepreneurship, he also holds influential roles at Stanford Graduate School of Business and various boards such as JetBlue Airways and Bonobos.

Work Experience 

  • Consulting Professor

    1992 - Current

  • Chairman & Founder

    1996

Peterson Partners is an independent investment management firm with assets under management across a variety of alternative asset classes

  • Founding Partner

    2009

  • Director

    1997

FranklinCovey is a performance improvement company that helps organizations address issues that require behavioral changes.

  • Chairman of the Board

    2022 - 2024

  • Director

    2010 - 2022

  • Chairman

    2008 - 2020

  • Chairman of the Board of Overseers

    2016 - 2019

  • Director

    2009 - 2017

Bonobos is an e-commerce driven clothing brand focused on delivering great fit and excellent customer service.

Raised $127,649,865.00 from Peterson Ventures, Nordstrom, Coppel Capital, Felicis, Lightspeed Venture Partners, Mousse Partners, Forerunner, Corazon Capital, Sandbridge Capital and Glynn Capital Management.

  • Investor

    2009 - 2013

HireVue's Hiring Intelligence Platform delivers the best talent, faster with video interviews and AI-driven pre-hire assessments.

Raised $93,000,000.00 from Delta-v Capital.

  • Investor

    2008 - 2013

ICON Aircraft manufactures consumer-friendly, safe, technologically advanced aircrafts.

Raised $109,466,000.00 from Pario Ventures.

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