John Elton

Partner

2013 - Current

John is based in the firm’s NYC office. John brings his past experience as an operator, advisor, and investor to his approach of helping entrepreneurs build successful companies. Greycroft is a venture capital partnership, formed to invest in the world’s most promising Internet and mobile companies. We serve the founders and investors who have chosen us as their partners, helping them build large, successful businesses.

Board Member

2019

Board Member

2017

Board Observer

2016

Board Observer

2014

Button's DeepLink Commerce allows apps to extend rich functionality beyond the single app silo into a network of complementary apps. Button provides the tools and connections that allow our mobile app partners to: - Create better user experiences by extending app functionality from app-to-app. - Deliver contextually relevant, personalized and valuable connected experiences. - Best-in-class mobile experiences with just a few lines of code.

Board Member

2013 - 2021

I led the investment at iNovia and continue to serve as a Board Observer at Greycroft. CCS was born in 2010 of research at MIT's Computer Science and Artificial Intelligence Lab, which proved that crowd workers paired with machine learning technology could be used to detect fraud in online financial transactions. Founders Max Yankelevich and Andrew Volkov realized that this same hybrid approach could be used to solve a far bigger problem: how can businesses access, manage and optimize the massive and growing number of online freelance workers around the world?

Board Member

2015 - 2019

Salesforce, the world’s #1 CRM, signed a definitive agreement to acquire MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience.

Board Member

2013 - 2014

I led the Series A and had the opportunity to work with the Founder for the second time prior to its sale to AOL. Vidible is a video content exchange that allows buyers and sellers of video to have control and transparency through a programmatic platform. Vidible provides a complete SaaS platform from video management to syndication and analytics. Vidible delivers the professional quality video content to the right context or audience at a transparent price in real time across all devices.

Partner

2007 - 2013

John was a Partner at iNovia Capital where he led the firm’s investments in Triple Lift, Chango, Babble, OggiFinogi and Vizu that have all exited.

Board Member

2012 - 2013

I led the seed investment and was on the board until I left iNovia. TripleLift is the advertising solution for the visual web. The company’s technology allows brands to identify and promote their best images across display, social, and native advertising channels to increase consumer interaction and deliver brand engagement.